Customize Your Business’ Messaging in Real-Time

Apr 13, 2020 | Hotel Technology Blog, Informational

Digital Signage Samsung Pro TV BET-H series – Hotel Lobby

Delivering great customer experiences is critical to business operators, and it starts from the moment people walk into the hotel lobby.

Samsung’s all-in-one Pro-TV Digital Signage technology solution can help hotel businesses reach their customers with high-impact visuals — the second they enter an establishment — and continue to message and influence throughout their time on site.


The Pro TV bundle includes an affordable 4K display that has a smart, embedded media player for visual messaging; built-in Wi-Fi; and content management, creative and control software. The difference-maker for Pro TV is it puts customization at its users’ fingertips, as the content management software has been streamlined, simplified and made accessible via mobile app.

This means hotel operators can use on-site displays to promote happy hour specials at the on-site bar or local events. Using a dedicated mobile app, managers who rarely slow down during open hours can make these changes in seconds.


Samsung developed Pro TV to address a need in the digital signage marketplace for a solution that resolves pain points like high costs, complexity and reliability.

Pro TV is a bundle built around what the display industry calls a “prosumer” TV — a hybrid product that applies the most important signage-centric attributes of professional displays to a consumer TV product. It offers premium Crystal UHD clarity and full 4K visuals, but at an attractive price point.

The new Pro TV series comes in a variety of display sizes: from 43-in. to 75-in. It’s smart, with a built-in media player that can handle images, motion graphics and full HD video. The management and media playback software is tuned and optimized for the device, and Wi-Fi is also built in.

That all-in-one bundle means Pro TV displays install easily and quickly. No external devices (like a PC) need to be hidden behind the screen, and the only cable is the one for power.

Information was derived from the following article posted by Samsung Insights and written by Dave Haynes.