Hotel Technology Blog

Hotel Technology Brand Standards – How to Create and Maintain Them for Your Hotel

Hotel Technology Brand Standards – How to Create and Maintain Them for Your Hotel

Developing standards for your hotel’s brand is arguably one of the most difficult parts of growing the business. Without a doubt, a major part of the problem is that new companies don’t take the time to clearly define what their brand actually stands for specifically.

Is your brand’s value proposition something like a comfortable night’s stay at a fair price? Or is it something more along the lines of luxury accommodations, exclusivity, and room-serviced Dom Perignon after midnight?

Well, why not both, some hotel brands say? And therein lies the problem – because a hotel can’t appeal to every single market segment and demographic at once.

Choices have to be made as to what values and messages you’re trying to express to consumers in the hopes of attracting and retaining their business.

So, to clear the air about what hotel brand standards mean, we’ll go over the essentials to give you an idea of how they apply to hotel technology brand standards as well.

What are brand standards?

In marketing-speak, a brand is what your target consumers believe – and more importantly, what they feel – about your company overall. It doesn’t have to be a physical product because service-focused companies also have branding aspects.

We know that’s a lot of marketing mumbo jumbo from a layman’s perspective, so let’s give you a quick hypothetical example to put meat on the bones.

Let’s say that you order a 20-piece Chicken McNuggets at McDonald’s, but the restaurant serves them to you crammed in a container meant for French fries instead. Sure, the tell-tale red sleeve is just as ergonomic because you can still eat the nuggets one by one, right?

Well, the answer is no because we all expect McDonald’s nuggets to come in the same iconic box with those beautiful golden arches emblazoned across the top – not a pouch for fries with nuggets shoved inside.

Thus, a significant standard for McDonald’s brand is fulfilling customers’ expectations with a consistent quality of food that literally looks the same no matter which location you visit.

Why do we have brand standards?

So, the next question is this: why do brand standards count in the first place? The answer is that brand standards are your north star when consumer behaviors shift, and their expectations change along with them.

The idea is to give every customer a consistent experience whether they visit one of your hotels on the west coast or the east coast. Indeed, your brand standards ensure that they will have a similar experience across the board at any location.

How do you create brand standards?

Still, you might be wondering how to create brand standards, and there isn’t a simple answer aside from this: you have to know what your customers want in the first place and tailor your brand standards accordingly.

For example, do you want your brand to appeal to travelers looking for a bargain on a short, two-night stay? Or do you want to narrow down your focus to travelers looking for extended stays over several weeks?

Do you want convenience to be a value proposition? Or will you join the self-service trend in many hotels across the country?

All of these questions are perfectly legitimate, so the most efficient way to start creating brand standards is to ask as many questions as possible about what your target consumers want.

How do you maintain brand standards?

Developing brand standards is one thing, but maintaining those standards several years down the road is another aspect entirely. That’s because consumer attitudes, spending habits, and sense of style all change over time, yet many new hotel brands don’t appreciate this fact, especially when upgrading technologies.

So, one way to maintain brand standards is to put them in writing and audit accordingly at each location you operate. You may even want to consider making these brand standards part of your contractual arrangement with franchisees, which many brands already have in place.

Similarly, you have to hold hotel managers and franchisees accountable to the brand standards because one negative experience can make guests think twice about recommending your hotel over a competitor’s hotel.

In other words, the best way to maintain brand standards is to care about your guests at a personal level and offer service genuinely and with authenticity because you can’t force consumers to perceive your brand the way you want them to see it.

You have to earn their loyalty by following through on what you promise them and going above and beyond what they anticipated.

Hotel Technology Brand Standards - TWS Transworld

What are hotel brand standards?

Overall, that’s a simple definition of what brand standards are and why they’re important, so how do brand standards apply to the hotel industry?

Honestly, brand standards are a significant part of the formula for financial success at any hotel, especially now that travelers are once again booking stays after a year-long hiatus.

The tricky part is identifying which standards work and which you can either do away with or retool.

For example, the design of a hotel itself and the room dimensions can be a brand standard if you want to get down to the finest details of a guest’s experience. A subtle way some major brands have done this is to specify a standard for the placement of electrical outlets.

In other words, it’s not an accident that the electrical outlet next to the bed is just in the right position and at the right height to place your smartphone next to the table lamp while you charge the device.

What are hotel technology brand standards?

Along those lines, when it comes to hotel technology products, it’s all about integrating services to enhance a guest’s experience.

You may choose to promote that your hotel has free WiFi, but will guests be able to connect to the network from any room? Suppose you only invested money in a single 5 GHz router in the lobby that automatically serves IPs to every device. In that case, your WiFi will be slow and unusable in the real world, the world of a guest’s experience.

Another quick example of a hotel technology brand standard is the ability to check-in and check out via a smartphone application. But is it beneficial to all guests if you only build an app for iPhone and not Android? We think no is the answer, and things like this give hotel technology a bad name.

A last example of a hotel technology brand standard is the specific hospitality TV a hotel chain chooses to use for its guest experience. There are many to choose from, and every brand has its own standard specific of TVs and models.

Ultimately, the groundwork you lay early on when you develop your brand will inform you how to integrate technology into guest services without compromising your brand’s values. If you do it right, your technology can be a boon for your brand like you never expected.

Do you have any questions about hotel tech brand standards or hotel tech products? Reach out to our team of experts directly. We’ll be sure to point you in the right direction.

Darius ArtiolaHotel Technology Brand Standards – How to Create and Maintain Them for Your Hotel
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FAQs for How Technology Is Changing the Hotel Industry

FAQs for How Technology Is Changing the Hotel Industry

How is technology changing the hotel industry? That’s the question we’re going to answer throughout this post.

Nowadays, smart technologies are everywhere, from tablets in the palms of our hands to vacuum cleaners to smart bathroom mirrors that look like something out of a science fiction movie. But technology really has progressed to that point, and the hotel industry is far from being left behind!

In fact, the hospitality industry at large stands in a great position to offer visitors enhanced services and amenities by using smart technologies in creative ways. Still, you might wonder what kind of influence new technology has on the hotel business overall, so the following frequently asked questions and answers will outline the most notable trends.

Why is technology important in hotels?

Technology has been part and parcel of the hotel industry’s growth for decades. You’ve just become accustomed to perks like keycard-enabled rooms and 24-7 high definition security surveillance, and we’re not even talking about the different apps and other bells and whistles you can use to book a stay anywhere in the world.

Yet, there hasn’t been much technology invested in the hotel rooms themselves, so right now, there’s a prime opportunity for trendsetters to take the lead and give guests something unique like more touchless-enabled technology, which we’ll get into later on.

From the beginning of the tech boom, hotels have uniquely benefited from the ability to customize services to what guests expect while also receiving feedback about what other services guests would like to have. Whether it’s a review on social media or an online survey, technology has allowed the hotel industry to better understand what people want, and that’s why it’s so vital moving forward.

What are next-generation hotel technology applications?

As mentioned above, if you’ve never seen a new smart mirror in person, they’re truly something to behold, especially the more oversized products. But other technologies are on the way up too. Hanging a smart mirror for the sake of displaying one isn’t going to enhance a guest’s experience unless you find a way to integrate it with other services. For example, what if a guest doesn’t know how to use the mirror’s display at all?

It’s an interesting problem to have, so as a solution, next-gen hotel technology is making greater use of voice automation and voice-enabled ordering services. Speaking to software is one thing, but having the technology do what you ask is another, so the integration aspect is most interesting about a smart hotel.

We may not be to the point of talking to fully automated robots that can hold a conversation, but we’re getting there day by day. Right now, the software that will power artificial intelligence platforms is just being developed and launched to the larger consumer market; you just know them by the names Siri, Alexa, and Google.

Besides, you might be wondering what smart hotel technology is in the first place.

What is smart technology in hotels?

Since there’s so much information online about smart devices, this question begs a reliable answer. Essentially, smart hotel technology includes devices like voice-activated thermostats and remote controls. Not so long ago, none of those features existed until the cloud changed everything we know about delivering software as a service through a mobile device. It’s so ubiquitous now that we don’t really give the layers of software and applications a second thought.

Example of Transworld Smart Tech Products – Smart TVs for Hotels

How does it impact other technologies used in hotels?

Today, any hotel chain can use up-to-date technology to enhance services, and that’s the exciting part. The big corporate brands don’t have a monopoly on smart hotels because it’s widely available to any business-wise enough to use smart technology.

Concerning its impact on other technologies you see in hotels, the idea is to keep getting better at seamlessly integrating services. For instance, ordering your TV to change the channel is one thing, but it’s even better if you can call your TV to order a late-night snack without getting up to use the phone. It won’t be delivered by a robot yet, but the convenience is almost as good.

What are the top trends for technology-enabled hotels?

At the time of this writing, there are two significant trends worth mentioning: the proliferation of touchless devices for self-service and the use of augmented reality in very inventive ways.

Health and safety are top of mind for the hospitality industry because guests expect additional services to lower the risk of contracting illnesses like COVID-19. So, the industry is getting creative rather than spending time wiping every single surface throughout the day.

Touchless self-service devices in common areas appear to be on the rise. The catch is that not every guest has a smartphone that can interact with all of these devices like smart coffee makers – but we’re getting closer every day. For touchless devices to really take off on the open market, smartphones have to start including RFID as a standard feature, and right now, only high-end, expensive phones use it.

If that wasn’t already exciting enough, augmented reality is making a show as well. Guests can book a hotel from anywhere to anywhere in the world, but now specific applications can let them see the room as if they were inside of it! It’s a type of augmented reality that’s growing in the hotel business, and the possibilities are endless when you think about integrating AR with smart devices.

Overall, those are the most frequently asked questions about smart technology in hotels and how it’s changing the hospitality industry for the better. As 2022 comes along, it’ll be fascinating to see if these trends gain momentum or if they fizzle out.

Do you have questions about smart hotel tech products or other hospitality tech products? Reach out to our hotel tech experts directly.

Darius ArtiolaFAQs for How Technology Is Changing the Hotel Industry
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How Are Hotels Using Artificial Intelligence?

How Are Hotels Using Artificial Intelligence?

Have you dreamed of ordering room service via the internet, or wishing you didn’t have to constantly remind the waiter that you’re allergic to peanuts? The future is here, folks – hotels are employing artificial intelligence to improve service. This advancement is a productive step towards improving hospitality services while increasing satisfaction and return rates.

What is artificial intelligence in hotels?

In a nutshell, artificial intelligence in hotels means that hotels are working smarter, not harder. Using AI helps hotel staff to “get acquainted with a guest, learn their habits and automatically offer suitable premium services for them” (Forbes). This is called machine learning, and it’s been an incredible advancement in the hospitality industry! For more information on what one of the leading AI programs does, you can watch the Forbes 80-second pitch video for ModiHost.

How can AI and robots be used in the hotel industry?

The keyword in this whole artificial intelligence shebang is intelligence. Using AI creates an opportunity for hospitality teams to keep track of their customers, each customer’s preferences and suggestions on how they can best meet each customer’s needs.

With voice-activated digital assistance, you’ll be making less phone calls to the front desk and more quickly getting the answers you need. These AI programs keep track of everything from your past purchases to your itinerary and your preferred payment methods. Some digital assistants can even change the room temperature and lighting for you! Keep in mind that this is just the beginning of hotel AI services, and there’s so much more to be discovered.

How are hotels using artificial intelligence?

Predictive AI programs allow hospitality teams to customize your experience as a guest, using information collected by AI to remember dietary restrictions, allergies, previous room service orders, bookings, concierge requests and even the timing of your meals and other needs!

Maruti Techlabs highlights one story of the Hilton Worldwide Hotel and its new AI-based concierge Connie:

“Connie is deemed as the first ever AI-enabled robot with two-feet of height. Performing just like a human concierge, Connie can assist hotel guests at [the] front desk standing on its bipedal support. Connie has the following attributes for offering exquisite customer service:

  • Gives real-time recommendations for visit-worthy sites and attractions
  • Learns from frequent customer interactions to refine its responses
  • Provides excellent care and support as a robotic concierge” (Maruti Techlabs).

This might seem like overkill to those of us that are accustomed to mainstream service, but who doesn’t like a platform that “can offer snacks if a person is watching a movie?” It might seem insignificant, but it’s nice to be relieved of constantly reminding the waiter or room service attendant that you’re vegan or that you take your coffee with exactly two-and-a-half pumps of vanilla syrup.

The idea behind AI-assisted service is that of “exhaustive care,” as discussed by Maruti Techlabs. Whether a customer needs “GPS capabilities, amusement, travel guides, promotional offers” or return travel booking services, artificial intelligence does its absolute robot-best to make sure your needs are met (Maruti Techlabs). AI also makes numerous yet small habits easier to track and accommodate, lightening the load of service teams and creating a unique and personalized hotel experience for guests.

Why are hotels using robots?

The hospitality industry took a major hit at the height of the COVID-19 pandemic. Profits dropped to almost zero, but building and equipment maintenance remained necessary and costly. To counter this, hotels increased the use of robots in assisting their service teams to help them cut costs. As hotels recover from COVID-19, the use of AI may remain at this new peak in an attempt to keep costs lower, increase profit and improve service.

Additionally, the use of robots in the hotel industry helps raise customer satisfaction and keep  people returning due to the personalized service offered by AI. If after implementing smart technology such as this, a hotel decides to go back on that decision, it’s likely that they’re not putting the customer at the forefront of their priorities.

Using AI in hotels is the newfound version of having a doorman – it takes small details and makes a big deal out of them, improving your overall experience of the hotel team’s hospitality. Without AI, hotel service crews simply function based on their best guess of a customer’s ideal service experience. In short, AI is the new concierge, and it’s ready to memorize your coffee order and wake-up time to get you that piping hot latte right as you head out the door.

Darius ArtiolaHow Are Hotels Using Artificial Intelligence?
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Artificial Intelligence Hotel Technology Products

Artificial Intelligence Hotel Technology Products

Artificial intelligence (AI) is simply using computers to do tasks that require cognitive function. This means computers do tasks like automation. Many leading hotel brands are using Artificial Intelligence in hotel rooms.

This article will look into what’s trending and what guests can expect from hotel technology with artificial intelligence. But first, let’s learn how AI is being used in the hotel industry.

How Is Artificial Intelligence Used in the Hotel Industry?

Hotel owners are warming up to AI Due to its ability to carry out human functions at a better rate at any time of the day. AI helps hotels to deliver superior services, save money and eliminate human error.

The following are some examples of hotel technology with artificial intelligence;

  • Hotels are using AI concierges to helps guests check in and out and order room service, among other services. These AI concierges free front desk personnel enabling them to provide quality service to physically present guests
  • Other forms of AI include chatbot translators that translate languages instantaneously and manage guest inquiries. Some chatbots also have additional features such as confirming bookings and onsite restaurant renovations
  • Other AI tools like Passkey use smart technology to improve the check-in experience and organize related booking departments. Such technologies improve the guest experience making it easy for guests to book hotel rooms and extend their stays

Now that you’ve learned how AI is used in the hotel industry. Let’s see a few examples of Artificial Intelligence in hotel rooms.

Hotel Technology with Artificial Intelligence

Hospitality TVs

Hospitality TVs are televisions designed to be used in places like hotels and public facilities.

The following are some of the top hospitality TVs;

Samsung Frame TV

The Samsung Frame TV features a modern frame-look design that looks like the frame of a painting. You can customize this TV to display beautiful works of art when turned off.

Its best feature? Energy savings. It has motion sensors that turn it off when nobody is around and turn it back on when a guest is nearby. It also senses light enabling it to adjust automatically to the surrounding light to display clear artwork.

Samsung TVs

Samsung hospitality TVs have top features like energy savings and easy content management with a feature called Samsung LYNK REACH. Your guests get quality content that’s protected by Samsungs content decryption technology.

They also have volume control limiters to stop your guests from disturbing other guests.

LG TVs

LG hospitality TVs have popular features like lockout capabilities to prevent guests from tampering with preset settings. They also have LG smart TV features like voice recognition, welcome screen, and DRM technology to provide access to quality content for your guests.

Lighting

Ketra Lighting

Ketra is owned by Lutron, a top brand in the lighting space. Ketra technologies feature lighting controls and shades that enable seamless control of daylight and electric light.

Ketra solves lighting and control challenges helping you saving time and money while your guests enjoy a beautiful space with customizable lights.

Lutron Shade

Lutron light control products are made for anyone who desires a customizable well-lit place. Lutron products come in all shapes and sizes, from individual dimmers to entire light management systems that can control your hotel’s lighting.

You can operate the individual dimmers from a mobile device or universal remote control to provide your guests with a cozy atmosphere at the touch of a button.

Sound

Sonos Smart Speakers

Sonos smart speakers have powerful AI tools like Google Assistant to help you control your music, set alarms, and get news by simply using your voice. The smart speakers are also rust-proof, meaning they can be placed anywhere, even in the bathroom. Guests can now listen to music and do a host of other tasks anywhere in their hotel rooms.

Air Conditioning

GE Zoneline Cool and Electric Heating

Zoneline Packaged Terminal Air Conditioners (PTAC) connects to smart TVs to provide heating and cooling. These ACs are some of the quietest PTACs, due to a mastic barrier covering the back of the unit for sound insulation.

GE Zoneline PTACs are also energy-efficient. Finally, their design features smooth curves and clean lines to complement your guest rooms.

Verdant Energy Management Thermostat

Verdant Thermostats have top features like the occupancy sensor that enables energy-saving features when guest rooms are unoccupied. The thermostats use smart technology to enable you to control them remotely via built-in wireless mesh networking. Furthermore, you can customize settings to fit any situations you might have.

Artificial Intelligence Hotel Technology Products Wrapping Up

In this article, you’ve learned about how Artificial Intelligence is being applied in the hotel industry. You’ve seen examples such as AI concierges and AI chatbot translators.

Also, you’ve learned of hotel technology with artificial intelligence features such as hospitality TVs that enable guests to view hotel information.

Customer service and guest experience are what make and break hotels. However, with Artificial Intelligence, the hotel industry can vastly improve customer service and guest experiences. Are you ready for AI to improve your next hotel experience?

Darius ArtiolaArtificial Intelligence Hotel Technology Products
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Hotel Technology Conferences

Hotel Technology Conferences

After a year of touch and go with conferences around the world due to the pandemic, it seems that hotel technology conferences are back on the map for 2021 / 2022. TWS Transworld compiled a running list of conventions taking place around the country during the next year with links to the respective events.

HITEC Dallas

HITEC Dallas Dates: September 27 – 30, 2021
Conference Location: Dallas, Texas

The Hospitality Industry Technology Exposition and Conference (HITEC) is one of the world’s largest hotel technology conferences. It is organized by the Hospitality Financial and Technology Professionals (HFTP), which is a global hospitality association headquartered in Austin, Texas.

As an attendee, you can expect unlimited access to hotel technology products, experts plus helpful education that will help you find cost-effective ways to improve your profitability. 

This year HITEC will be held on September 27 – 30, 2021 at the Kay Bailey Hutchison Convention Center in Dallas, Texas.

Due to Covid-19 restrictions, the convention center will be following state mandates including the wearing of facial masks and reduced capacities. 

Also, there may be a short health screening upon your arrival. It will involve a fast temperature check and a few questions to confirm that you’ve not had any Covid-19 symptoms.

You can find out more about the HITEC conference here.

HD Expo

HD Expo Dates: August 24 – 25, 2021
Conference Location: Las Vegas, Nevada

The Hospitality Design Expo + Conference is one of the hospitality industry’s largest design marketplace. 

The event will be organized by Emerald Expositions on August 24 and 25 in Mandalay Bay, Las Vegas.

There will be over 30 conference sessions, featuring 100 speakers and hundreds of products. You will learn, explore new products, and network endlessly with all the other enthusiasts and experts.

To learn more about the event, visit the HD Expo website or Download the HD Expo + Conference mobile app. The app has all the latest news, exhibitor listings, schedules, session notes, and even prize giveaways.

Download iOS Apple Store

Download Android Google Play

HX Hotel Experience

HX Hotel Dates: November 14 – 15, 2021
Conference Location: New York, New York

The Hotel Experience conference and expo offers hotel owners, brands, and managers an easy way to access hotel technology products such as supplies, equipment and even managing expertise.

This year, the event will be organized by Emerald Expositions (EEX) together with the Asian American Hotel Owners Association (AAHOA). It will take place on November 14 – 15, 2021 at the Jacob K. Javits Convention Center in New York City.

Young professionals will get an opportunity to connect with other like-minded individuals as well as learning about the latest industry trends and strategies.

The two-day event will have more than 25 sessions that are meant to give professionals actionable information that will help them build their businesses. 

The main focus will be on six core content pillars; Technology, Food and Beverage, Operations, Finance, Leadership, and Development.

You can register on the Hotel Experience website.

AAHOA 2022 Convention & Tradeshow

AAHOA 2022 Dates: April 12 – 15, 2022
Conference Location: Baltimore, Maryland

The Asian American Hotel Owners Association (AAHOA) convention and tradeshow is a convention for hoteliers that focuses on helping them to protect their business interests through industry leadership and professional development.

The event will be organized by Hospitality Net BV and is scheduled to take place on April 12 – 15, 2022 at The Baltimore Convention Center in Baltimore.

You can expect to learn as well as enjoy thrilling Bollywood performances and Indian cuisine.

For more information, you can view AAHOA’s website here.

CES

CES Dates: January 3 – 4 & January 5 – 8, 2022
Conference Location: Las Vegas, Nevada

CES is an annual trade show that showcases new products and technologies in the consumer electronics industry.

The event is organized by the Consumer Technology Association and is held once a year. CES 2022 will take place in Las Vegas on January 5 – 8, 2022 with Media Days taking place on January 3 – 4, 2022. Due to the Covid 19 pandemic, CTA will create a digital event for those who won’t be able to travel to Las Vegas. The digital event will be running simultaneously with the in-person program. 

During CES 2022 announcement, the Consumer Technology Association (CTA) announced it will require every in-person attendee to provide proof that they’ve been vaccinated.

CES 2022 will feature over 1000 companies such as Amazon, Google, Sony, IBM, and LG Electronics. There will also be companies that will make a debut in CES such as Indy Autonomous Challenge.

Finally, startups from around the world will also be represented by Eureka Park. You can expect to see various startups from countries like France and South Korea.

You can find more information on the CES website here.

Darius ArtiolaHotel Technology Conferences
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New Series & New Sizes for Samsung Hospitality TVs

New Series & New Sizes for Samsung Hospitality TVs

Samsung fans, you’re in for a treat! Recently, the iconic electronics brand released a new series to their selection of 4K UHD Samsung hospitality TVs. 

As you’d expect, the new items feature top-of-the-line, built-in software that perfectly suits the hospitality industry’s needs to maximize the experience for hotel guests.

But we understand it’s difficult – and time-consuming – to research every new TV that Samsung releases, so here’s a rundown of the top six models to make it easier for you to choose the right one for your hotel.

We’ll start with the largest model and then go down to the smaller sizes one at a time.

1 – Samsung 75-inch 690U Series Luxury 4K UHD Hospitality TV

This model is the largest that Samsung offers in its new line of hotel TVs, a whopping 75 inches!

If you’ve never shopped for hospitality TVs, it may come as a surprise that they include special applications and features Samsung usually doesn’t include with ordinary 4K UHD televisions.

Not only does this model have a beautiful resolution, but it also has a built-in H.Browser and a LYNX REACH 4.0 content management solution, making it perfect for the new “smart rooms” you’ll find in many luxury hotels.

But most impressive of all, this model is more customizable than any other hotel TV on the market right now. Luxury is, indeed, a great way to describe this TV.

2 – Samsung 65-inch 690U Series Luxury 4K UHD Hospitality TV

As another large-screen 4K UHD TV, these Samsung hospitality televisions have many of the same features as its 75inch big brother. Simply put, the main difference is its screen size.

With this model, you can use the LYNX REACH 4.0 content management solution as well as an improved H. Browser, just like the 75-inch variety! The main difference is that this TV is smaller, lighter, and consumes less power than the luxury series.

Also, if wall space is an issue in your establishment, you can’t go wrong with this UHD 4K TV.

3 – Samsung 55-inch 690U Series Luxury 4K UHD Hospitality TV

Moving along our list, we come to the 55-inch hotel TVs that Samsung recently released. The best thing about the 690U series is that you get many of the same features, no matter which size you need.

The main difference is that some TVs come with a slightly better resolution and a larger diagonal width.

That makes this model a perfect mid-range solution for hotels that don’t need a TV that covers nearly a whole wall.

It’s also a reasonably decent-sized TV that would look great in any hotel room. You still get access to the content management system apps and all of the Wi-Fi capabilities you get with the larger luxury models.

4 – Samsung 50-inch 690U Series Luxury 4K UHD Hospitality TV

Not to be outclassed, the new line of Samsung hospitality TVs also includes a 50-inch model if the other models we’ve already mentioned are too big for your needs.

Without a doubt, the versatility of the newest Samsung hotel TVs is why they’re the top-selling brand.

When you downsize, you don’t have to sacrifice quality or features. The 50-inch 690U series is equally as capable as the 55-inch model, including LYNX REACH 4.0 features.

5 – Samsung 43-inch 690U Series Luxury 4K UHD Hospitality TV

Best of all, Samsung has added a 43-inch model to provide hotel managers a more versatile yet smaller Samsung hospitality television. Its compact design works well for hotel rooms that are on the small side.

Still, you get the same Bluetooth capability, USB cloning, and embedded apps as the other 690U Series 4K UHD hospitality TVs.

6 – Samsung 32-inch 478 Series Standard Direct-Lit LED Hospitality TV

The smallest new model on the list is the 32-inch Samsung hospitality TV, the 478 series. It’s small enough to fit almost anywhere, and that’s the beauty of it!

The main difference is that this model contains a standard direct-lit LED screen instead of the 4K UHD screen you get with the larger models.

Overall, that’s what’s great about Samsung televisions. Typically, you don’t have to sacrifice quality just to get a better value. Often, Samsung TVs, regardless of size, contain many of the same smart television features we’ve come to know and appreciate.

No matter which model you choose, the new line of Samsung hospitality televisions has everything your business needs in a quality 4K UHD television.

TransworldNew Series & New Sizes for Samsung Hospitality TVs
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Two-Way Communication Makes for a Better Hotel Guest Experience

Two-Way Communication Makes for a Better Hotel Guest Experience

Enhance Guest Satisfaction Via Direct In-Room Communication

Hotel operators around the world agree that the more their staff communicates with guests, the more likely their guests are to enjoy their stays. However, the type, timing, and method of communication varies greatly between properties, countries, and guest preferences.

If you are searching for a flexible, cost-effective method that allows a great level of customization per your hotel and client needs, then differentiating your offering via direct in-room communication supported by Samsung’s LYNK REACH 4.0 could be the answer (REACH stands for Remote Enhanced Active Control for Hospitality). Read on to discover the top five ways this system can boost your communication strategy while meeting budget and infrastructure constraints.

1) Personalized Attention

By making the most of your Internet Protocol Television (IPTV) infrastructure, LYNK REACH 4.0 delivers the opportunity for direct in-room communication between guests and staff. This two-way communication enables a high degree of personalized attention and interaction – all without your staff having to visit the room or guests needing to visit the front desk.

When guests check in, their data can be sent to LYNK REACH 4.0, which allows staff to developed tailored messages and responses to each room – all based on each guest’s specific interests and needs. This full-stay service extends to checkout, when the Smart TV display can offer a complete view of all charges and fees along with payment processing for a seamless remote checkout experience.

2) Customized Content

Additionally, your hotel can use your current IPTV infrastructure to create and deliver customized content to each room via LYNK REACH 4.0. Drawing from guest data, you can set up their preferred content streaming platforms, social media, and other entertainment applications to be ready to use when they arrive. This allows guests to enjoy the same content on their room display as they would on their personal devices, lending a sense of familiarity, comfort, and convenience to their stay.

Additionally, these customized configurations are easy to set up, update, amend, and deactivate before, during, and after each guest’s stay as needed.

3) Remote Operation

Another benefit of using the Samsung LYNK REACH 4.0 and H-Browser content management systems is that you can greatly improve administrative efficiency. Gone are the days when a staff member would need to visit each room to adjust the content on every individual TV set or display. With these systems, your staff can remotely manage every device and efficiently complete all necessary adjustments and updates from one central control point.

4) Real-Time Information

By streaming live data directly to displays in each room, you can save your staff the time and expense of creating, updating, placing, and explaining constantly changing event and facility information to guests. This nimble solution enables your staff to instantly and directly share real-time event updates, restaurant details, amenity information, weather forecasts, area highlights and news, flight statuses, and more. Along with the cost benefit, this approach allows greater opportunities for branding, creativity, and distinction – making every stay at your property more memorable.

5) Responsive Interaction

Lastly, the benefits of two-way, in-room communication include the ability to proactively and responsively tailor services and products to improve earnings. For example, if restaurant reservations are low one night, you can push a coupon code out across your network of Smart TVs to entice greater uptake. Additionally, you can customize promotions for other services and amenities based on each guest’s profile developed during booking, checking in, responses to prompts on the display in their room, and from previous stays.

Ensuring you are getting the most out of your hospitality technology means you can harness the full capabilities of these powerful tools to enrich and elevate every interaction you have with your guests – basically creating a digital in-room concierge. With solutions like the Samsung LYNK REACH 4.0 you can boost the efficiency of your operation while differentiating and enhancing each and every experience a guest enjoys in your hotel.

TransworldTwo-Way Communication Makes for a Better Hotel Guest Experience
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Hotel Technology Supply Chain Inquiries & TWS Transworld Solutions

Hotel Technology Supply Chain Inquiries & TWS Transworld Solutions

It goes without saying that the pandemic is affecting all economic markets in some manner, and one of the sectors feeling the effect currently is the hotel technology supply chain. Technology products and appliances are starting to see rising costs across the board due to several factors impacting the supply chain. The hospitality products are also taking longer to get to consumers, so it is important to be aware of the situation and how to navigate it.

Bob Tonda, President of TWS Transworld, provided his insights regarding the issues of the hotel technology supply chain and offered solutions for potential hospitality clients looking to mitigate the effects of the current situation.

1) Here are the primary causes for supply chain issues

1) Increased Expenses / Costs Through the Whole Supply Chain
2) Complexity of the Supply Chain Due to Multiple Channels in Order to Get to Market
3) Evolving Consumer Demands Fuel Need for More Speed, Efficiency, Quality and Service
4) Internal Risks in the Supply Chain Create Economic Pressure
5) Supply Chain Volatility Due to External Factors

Out of the issues above, which one or which ones are causing a direct effect on the hotel technology supply chain (i.e. hospitality TVs, PTACs / ACs, appliances, etc)? 

There are many small things that affecting the supply chain including: lack of labor, shortage of some raw materials, shortage of part and components, as well as many others. But to use one small illustration of a breakdown in the supply chain we can highlight one situation where an outbreak of Covid-19 has partly closed one of the world’s busiest ports, a shutdown that may add to the already record cost of shipping goods out of China.

Yantian Port in the export and industrial hub of Shenzhen in southern China did not accept any containers for export until Sunday May 30. The container yard of the port has been partly shut since last week after an outbreak of Covid-19 among port staff and in the broader community, state media reported.

The disruptions will continue into the coming weeks, with shipping firm AP Moller-Maersk A/S reporting delays in its schedules due to the closure. Any delays will likely put further pressure on the already sky-high costs of shipping goods from China, which have soared on record export demand, a shortage of containers, and other factors.

Those shipping costs are just one of the factors boosting the price of China’s exports, which is threatening to fuel global inflation.

2) Are there any particular hotel technology products that are more affected by supply chain issues than others at this time? 

That will depend on the manufacturer and how and where the manufacturer their goods. In our global economy you may have parts and components for the Hotel & Hospitality TV manufacturers in Korea and Japan with Mexico as the final assembly point. Moving these parts, components and finished goods around the world has become more expensive. The worldwide demand for goods has also created a shortage to chips that are used in virtually all the products we purchase (i.e., refrigerators, dishwashers, TVs, etc.).

3) Have you experienced this sort of issue before? If so, what are some lessons from that time that can serve as a guide for this current situation?  

During the 2006 – 2008 financial crisis caused some manufacturers to lower their manufacturing forecasts in lieu of lower demand. Unfortunately that continued long after the demand had increased and companies were still concerned the economy would continue to be stalled.

4) How are the hotel technology experts at TWS currently navigating the supply chain challenges? 

Transworld is forecasting products earlier to ensure that customers have an “on-time” delivery of their goods. This is key to any new hotel construction or renovation project. We are also stocking more product and managing it through various distribution channels and our now warehouses.

5) Are there any words of advice you can give to potential clients looking to buy in this current market? 

Plan ahead. Getting the forecast and purchase orders into the manufacturers hands is critical to the on time delivery. Most of the goods that Transworld sells are used in commercial hotel applications and are made to order. In other words, they are NOT readily available in the market waiting for a customer to come around. Manufactures build based on the orders generated through Transworld to build their products.

6) What is your outlook for the hotel technology supply chain through the rest of the calendar year and looking into 2022? 

Chances are we will continue delays in the supply chain through the end of 2021 and the beginning of 2022. The most pain will be felt by those buyers who did not plan far enough ahead and ordered their product too late in the contraction or renovation process. In our estimation, things will be relatively back to normal in mid-2022.

7) Are there any other comments or insights you would like to add? 

The entire world economy has been deeply affected by covid-19 and virtually every industry along with it. Things are NOT back to normal but with proper planning and foresight problems and delays can be avoided.

For any questions regarding TWS Transworld hotel technology products, contact the experts directly.

Darius ArtiolaHotel Technology Supply Chain Inquiries & TWS Transworld Solutions
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Which Is Better for Digital Signage: Consumer TVs or Commercial Displays?

Check Out Our Infographic with Key Differences Between Consumer TVs & Commercial TVs

As you create your budget and implementation strategy for installing or upgrading the digital signage at your hotel, you might wonder whether it is worth spending the extra upfront cost per unit for commercial displays rather than driving to your nearest big-box store and taking advantage of one of the constant sales on consumer TV sets.

Simply put, it is best to use a professional display for professional functions – explore our infographic here and read on to discover why.

Different digital display product ranges target different uses

Many prospective buyers look at a consumer TV and a professional display and see that they are made by the same company and thus must be similar in value and performance. However, manufacturers create a range of products specially designed for different markets and uses, and what works for one may not work for another.

Additionally, a cursory glance at spec sheets might indicate shared features across product lines built by a manufacturer, but there are several different attributes that are key when it comes to digital signage:

Digital display run time

Consumer TVs are designed for typical at-home usage, meaning they are made to run for around eight hours a day. On the other hand, commercial displays are specifically engineered for constant use during business hours or around the clock – ranging from 16 hours a day to 24 hours a day, seven days a week.

Digital display cooling mechanisms and heavy-duty parts

In order to withstand longer run times and heavier usage, professional displays have additional structural features that most consumer TVs do not. For example, TVs for personal use don’t typically have airflow and cooling engineering backed by the appropriate electronic parts required to facilitate continual operation for longer than eight hours a day, seven days a week. Commercial displays incorporate these elements to avoid experiencing image failure due to overuse – such as color fading, ghosting, and screen burn-in. 

Proper digital display positioning

Digital signage is most often designed and installed in portrait layout, meaning that they are taller than they are wide, usually at a 9:16 aspect ratio. Subsequently, commercial displays are built specifically for this orientation, which involves different locations for venting and air flow functions. Consumer TVs are primarily designed to be used in landscape mode, where they are wider than they are tall, or 16:9 aspect ratio. You could turn one on its side to meet the layout needs of your digital content, but it would fail sooner since its screen won’t have vents or fans in the right places to eliminate overheating.

Consumer TV warranty restrictions

Generally speaking, consumer TVs have shorter warranties than commercial displays, with personal sets covered for a year and professional devices for three years. Additionally, and this is particularly true for multi-unit purchases, commercial displays usually come with some form of onsite installation and ongoing support. Lastly, many consumer warranties can be voided if they are not deployed for purely personal use. So, while you may save some money upfront, you might lose money in the long run if there are issues with the equipment.

Lighting conditions impacting display performance

Another consideration to take into account is the fact that TVs and commercial displays are designed differently to operate in different environments and under different conditions. Consumer TVs are made to be used in homes with an average level of natural light. They are generally built with a 250 nits brightness rating. If you take a personal TV into the much brighter setting of an office or retail store, then the screen might not be able to compete with the light from industrial lighting fixtures or larger windows – making it harder to see what is on the TV’s display due to glare.

On the other hand, professional displays are designed for a wide range of brightness conditions, from indoor workplaces to outdoor signage. They can have a rating of up to 2,500 nits, ten times more than your average consumer TV (this level is for brilliant light conditions, like direct sunshine). Additionally, the screens on commercial displays have anti-glare solutions that absorb or divert bright outside light to ensure visibility.  

Streamlined and integrated display peripherals

While connectivity has gotten more complicated in recent years with the number of personal electronic devices growing, most people will only have a few cables attached to their TV, particularly with the influx of Smart TVs that enable more wireless streaming capabilities.

In contrast, professional displays are designed to accommodate a wide range of peripheral devices that might be needed for presentations and playback, including an input bay for an RS232C serial connector to enable a PC or other technology to control and push content to a display, and integrated Wi-Fi and Ethernet ports.

The latest models of commercial displays include a media player within the unit that can directly deliver content to the screen. These smart signage options streamline and simplify the installation and operation of digital displays by eliminating many extra external cables and connected devices. Additionally, this can be a cost-saving option since there are fewer components involved, reducing the number of potential failure points.

Locked controls and restricted access to display configurations

Consumer TVs are designed to have backup controls along the sides or bottom of the display panel to allow users to operate the device even if a remote control has been misplaced.

However, for commercial signage it is not ideal to allow nonauthorized users to have easy access to these settings. If someone walking down a corridor switches off a display or changes its screen, it can a resource-draining and time-consuming endeavor for the person in charge of that particular digital signage network to locate and reset the exact unit that has been tinkered with – and the sign might be offline for an extended period of time, potentially denting revenue and consumer confidence. This is why professional displays incorporate operational elements in inaccessible locations and/or have central remote access controls that lock or disable different settings to prevent non-approved users from controlling them.

Neutral, low-profile display aesthetics

Branding and design are part of the appeal for consumers choosing among different manufacturers of TVs for personal use. Thus, consumer sets tend to be more design heavy, with striking finishes and thicker frames to showcase logos and key features. Dimensions change with different trends, and it is hard to find continuity in standard sizes across the years or across manufacturers. Additionally, the materials are selected with lighter use in mind.

The designers of commercial displays understand that the content on the screen is the star of the show, not the design of the hardware itself. For that matter, each unit needs to appear as unobtrusive and consistent as possible so as to not distract from whatever is on the screen and present a uniform integration with other units as needed. Bezels should be as thin as possible to maximize the display area and allow for multiple screens to be aligned for seamless videowalls and menu-board configurations. Hardier finishes, particularly treatments that resist fingerprints and climate stresses, help to weatherize professional displays for the different environments they may be placed in.

Many commercial displays also tend to have more standardized sizing, making it easier to find the exact dimensions you seek if you need to replace units. Additionally, manufacturers of these units for business use often omit visible logos in the design, or offer the option to remove them.

Higher upfront investment, lower long-term costs

When planning a new digital signage campaign or installation, it can be tempting to reduce the amount of the initial investment by saving money on the most expensive aspect of the project – the displays themselves. However, as we have discussed, this approach might not save money in the long run, and could potentially undermine the efficacy and impact of the entire project.

Ultimately it boils down to the basic and timeless adage: you get what you pay for. If you are looking for something truly fit for purpose, then it makes the most financial and aesthetic sense to explore commercial display packages. While you might save initially by buying consumer TVs at a discount, you will eventually see higher costs due to the difference in performance and longevity between these devices designed for light personal use and commercial displays designed specifically your needs. Investing in professional technology for your professional display projects now will go a long way in ensuring the long-lasting success of your digital signage endeavor.

TransworldWhich Is Better for Digital Signage: Consumer TVs or Commercial Displays?
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7 Essential PTAC features to reduce noise complaints

7 Essential PTAC features to reduce noise complaints

As you well know, a good night’s sleep is the top priority of most guests staying at your hotel. You can help ensure your guests sleep more soundly by tackling one of the biggest obstacles standing in the way of dreamland – noisy AC units.

Leading the pack in complaints, loud sounds from packaged terminal room air conditioners (PTACs) can greatly detract from a guest’s overall experience. How can you make sure that your units are as quiet as can be? Here are the top 7 considerations to take into account to avoid noise complaints:

1) Sound insulation

Look for PTAC units that include insulation for additional noise reduction. For example, all GE Zoneline PTACs offer a heavy-duty mastic barrier that encases the back of the unit for optimal sound control. This baked-on insulation mastic significantly deadens sounds coming from the SMC bulkhead (the sheet-molded compound partition separating the indoor and outdoor sides of the unit).

2) Quality fans

Two independent fans, each powered by a DC fan motor, can help reduce noise by maintaining the specific airflow required for every heating and cool level. A large cross-flow blower can also enhance airflow to balance and lower sound.

3) External noise blocking

Look for a PTAC design that includes a well-made perimeter lining to effectively seal the unit in its place. For example, GE Zoneline PTACs offer an extra weather barrier system seal around the outside edge to block sounds from the outside.

4) Vibration prevention

Loose, rattling screws in a PTAC can torment even the soundest sleeper. Examine spec sheets for prospective PTAC models to make sure they use anti-vibration grommets that isolate components. For example, rubber isolation grommets in DC fan motors can absorb vibrations while keeping harder pieces from touching.

5) Corrosion protection

If your properties are located in unforgiving climates, look to reduce the wear and tear on PTACs that can cause irritating noises. Many PTAC models offer special panels, wall sleeves, and coatings on parts to protect them from the elements and keep them working in top form for longer.

6) Simplicity and efficiency

Choose PTACs that do more with less. Machines like GE Zoneline PTACs are designed with fewer parts to boost reliability, efficiency, quiet operation, ease of installation, and maintenance.

7) White papers and testing results

Many companies offer extensive studies detailing the sound performance of their PTAC units. These tests measure various aspects of sound output and acoustics, including A-weighted sound power level (dBA or Bels), A-weighted sound pressure level (dBA), noise criteria (NC), and how well they block outside noise with two sound transmission loss measurements: sound transmission class (STC) and outdoor-indoor transmission class (OITC). The quietest units will have results with low operating noise and high sound insulation, represented by high STC and high OITC ratings.

Equipped with this knowledge, you will be able to source the quietest PTAC model available on the market today.

Transworld7 Essential PTAC features to reduce noise complaints
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