Hotel Technology Blog

Hospitality TV Brand Standards

Hospitality TV Brand Standards

We are adding to our series on hotel technology brand standards with a specific article covering brand standards for hospitality TVs. Our hotel technology product specialists put together a list of the different hotel chains, the brands under the corporate umbrella, and their respective hospitality TV brand standards.

Below is a list of the televisions recommended by hotel companies and their individual brands. Every hotel wants to provide a specific experience for their guests, and it is of utmost importance for a particular hotel branch, such as a Marriott, to have the same look in feel in Los Angeles as it does in Austin, or Miami.

Not all of the individual brands are detailed below. If you’d like to inquire about specific brands that do not have all of the hospitality TV details below, please contact us directly. We are happy to help clarify and provide further information.

Marriott Hotels & Resorts Hospitality TV Brand Standards

Marriott Hotels & Resorts generally want guest rooms to have 55″ TVs in their hospitality establishments; however, there are a few exceptions to the list: Residence Inn, Springhill Suites, Starwood Vacation, and EDITION.

Marriott Hotel Brand

Marriott Hospitality TV Brand Standard
Marriott Hotel & Resorts 55″
JW Marriott Hotels & Resorts
Renaissance Hotels & Resorts
Courtyard by Marriott
Fairfield Inn
Towne Place Suites
Ritz Carlton
Marriott Exec Apartments
AC Hotels
Four Points by Sheraton
St. Regis
The Luxury Collection
Le Meridien
W Hotels
EDITION 40″ – 55″
Residence Inn 49″
Springhill Suites 43″
Starwood Vacation Club


InterContinental Hotel Group

InterContinental Hotel Group’s hospitality TVs brand standards are between 43″ and 55″ depending on the specific brand. They also have a guideline where smart TVs are preferred for their guest rooms overall.

InterContinental Hotel Brand

InterContinental Hospitality TV Brand Standard
InterContinental 55″
Crowne Plaza 49″
Holiday Inn
Holiday Inn Express
Holiday Inn Select
Staybridge Suites 43″
Candlewood Suites



All Wyndham hotels have a requisite to supply Pro:Idiom TVs to their guests’ experience. The Pro:Idiom televisions in their case range from 32″ to 55″ depending on the establishment.

Wyndham Hotel Brand

Wyndham Hospitality TV Brand Standard
Dolce 50″ Standard and 55″ for Suites with Pro:Idiom
Wyndham Hotels and Resorts 43″ Standard and 49″ for Suites with Pro:Idiom
Wyndham Garden
TRYP 40″ Standard and 49″ for Suites with Pro:Idiom
Super 8 43″ – Pro:Idiom
Days Inn
Ramada 40″ – Pro:Idiom
Baymont Inn & Suites
Knights Inn
Hawthorne Suites
Howard Johnson 32″ – Pro:Idiom


Best Western

In contrast to Wyndham’s brands, Best Western’s brands do not require Pro:Idiom TVs. They have a recommended size of 32″ to 49″ in each guest room depending on the specific hotel chain.

Best Western Hotel Brand

Best Western Hospitality TV Brand Standard
Best Western Premier 49″
BW Premier Collection 43″ / 49″ is recommended
BW Signature Collection
Vib 40″ – 49″
Executive Residency 40″
SureStay Plus
SureStay 32″
SureStay Collection



Hilton hotels recommend Pro:Idiom TVs, as the connected room is NOT compatible with set top boxes / casting devices or IPTV solutions. An IPG is required, and Pro:Centric, Reach, or through System Integrator is needed. Additionally, an articulating bracket is recommended.

Hilton Hotel Brand

Hilton Hospitality TV Brand Standard
Canopy 55″ slim, edge-lit commercial HDTV
Conrad Hotels 55″ HD, Pro:Idiom required
Curio 55″ HD, IPG is required
Hilton 55″ HD
Waldorf Astoria
Motto 49″ & 55″ Pro:Idiom
TRU by Hilton 49″ & 55″ slim edge-lit commercial HDTV
Hilton Garden Vacations 49″
Embassy Suites 49″ HD
Hampton Inn 40″ – 49″ HD
Hampton Inn & Suites
Hilton Garden Inn
Home2 Suites
Homewood Suites



Hyatts have a 4K BLAN hospitality TV brand standard. Additionally, each of their hotels have a standard of 55″ for the televisions.

Hyatt Hotel Brand

Hyatt Hospitality TV Brand Standard
Hyatt Hotels & Resorts 55″ 4K BLAN
Hyatt Place
Hyatt House
Hyatt Vacation Club
Park Hyatt
Grand Hyatt
Hyatt Regency
Hyatt Centric
The Unbound Collection



Choice hotels have a recommendation for their hotel brands to get Pro:Idiom TVs into their guest rooms.

Choice Hotel Brand

Choice Hospitality TV Brand Standard
Baymont Inn & Suites 49″
Dolce 49″ Pro:Idiom
Comfort Inn 40″ Pro:Idiom Strongly Recommended
Wingate by Wyndham
Ramada 32″ Pro:Idiom Strongly Recommended
Super 8
Days Inn
Knights Inn
Travelodge 32″
Howard Johnson
Microtel 32″ Minimum
Hawthorne Suites 24″


Red Lion Inn

Red Lion Inns and their respective hotel chains require Pro:Idiom TVs in their guest rooms.

Red Lion Inn Hotel Brand

Red Lion Inn Hospitality TV Brand Standard
Hotel Red Lion 55″ Pro:Idiom or Basic w/ Apple TV
Red Lion
Red Lion Inn & Suites
Signature Hotels
Guest House 43″ – 55″ Pro:Idiom or Basic TV w/ STB5500
America’s Best Value Inn
Canada’s Best Value Inn
Knights Inn
Signature Inns



Radison hotels and their different hotel chains also require Pro:Idiom televisions in the guest rooms as part of their brand standards.

Radison Hotel Brand

Radison Hospitality TV Brand Standard
Radisson 49″
Radisson Red
Radisson Blue
Regent 43″
Park Plaza
Park Inn



Rosewood hotels have a hotel television brand standard of 55″ 4K with bLAN and OLED recommended.

Rosewood Hotel Brand

Rosewood Hospitality TV Brand Standard
Rosewood 55″



Viceroy hotels have a hotel television brand standard of 55″ 4K with bLAN recommended.

Viceroy Hotel Brand

Viceroy Hospitality TV Brand Standard
Viceroy 55″



Disney Hotels are moving to 49″ for their hospitality televisions in the near future from 43″ and 40″ respectively.

Disney Hotel Brand

Disney Hospitality TV Brand Standard
Upper Scale 43″ (Moving to 49″)
Economy 40″ (Moving to 49″)


Motel 6

Motel 6 has two hotel chains with a 40″ and 49″ hospitality TV brand standard respectively.

Motel 6 Hotel Brand

Motel 6 Hospitality TV Brand Standard
“Classic” Series (Fall of 2019) 49″
Studio 6 and Motel 6 40″


Four Seasons

Four Seasons have the biggest hospitality TV screen brand standard of all hotel companies with a 65″ minimum for all guest rooms.

Four Seasons Hotel Brand

Four Seasons Hospitality TV Brand Standard
Four Seasons 65″



Accor’s hotels have a hospitality TV brand standard of 50″ minimum for rooms, 55″ minimum for suites, and 60″+ in public guest areas.

Accor Hotel Brand

Accor Hospitality TV Brand Standard
Fairmont 50″ rooms, 55″ for suites, 60″+ in Public areas
Grand Mercure


If you have any additional questions about the different hotel technology brand standards, particularly with hospitality TVs, feel free to reach out to our hotel tech experts directly.

Darius ArtiolaHospitality TV Brand Standards
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Best Hotel Technology Products 2022

Best Hotel Technology Products 2022

Looking for the best hotel technology products in 2022?

If you are trying to find the best hotel technology products for your hotel, there are many options available that are worth the investment. TWS Transworld’s team of hotel technology experts put together lists for the Best Hotel Tech Products available in 2022. This year’s lists are an aggregate of the leading manufacturers for various products, including: Samsung, LG, Phillips, GE, Amana, Verdant, and others. All of these companies are dedicated to providing the best possible experience to accommodate hospitality companies and their guests.

If you have any questions regarding details for any of the hotel technology products below, please contact our hotel technology service team.

Best Hotel Televisions 2022

We’ve selected four models from the leading manufacturers: Samsung and LG.

Best Hotel PTACs / ACs 2022

This year’s list is comprised of models from GE and Amana.

Best Hotel Accessories 2022

A mix of essential hotel room accessories to ensure their stay at your establishment is the best experience possible.

TransworldBest Hotel Technology Products 2022
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Best Hotel Televisions for 2022

Best Hotel Televisions for 2022

Looking for the best hotel televisions for 2022?

If you are considering a new television purchase for your hotel, there are many considerations to make including budget, size of the screen and technology such as HD, 4K, and smart TV sets. TWS Transworld’s team of hotel technology experts put together a list of the Top Hotel TVs available on the market in 2022. This year’s list is comprised of two respective television models for the leading manufacturers of Smart TVs, Samsung and LG. There is also a selected model from Phillips.

It goes without saying that technological advancements and improvements are evolving at an exponential rate. Samsung, LG, and Phillips are on staying on top of providing the best possible experience for hospitality companies and their guests.

If you have any questions regarding specs for any of these Smart TV models, please contact our hotel technology service team.

Here are the Best Hotel TVs for 2022:

1. Samsung 55″ NT690U Series 55NT690 Luxury 4K UHD

The Samsung 55″ 4K Smart TV is our top pick in 2022 for unbeatable quality and crystal-clear, UHD-quality content. The excellent picture quality is matched by Samsung’s LYNK REACH 4.0, a complete content management solution that accommodates coaxial, LAN and Wi-Fi infrastructures to amplify hotel management, monitoring and guest service functions.

Product Highlights:

  • 4K UHD resolution plus HDR10+ picture technology for a truly first-class guest TV viewing experience
  • Improved H.Browser allows greater flexibility for content development
  • Conveniently manage content with Samsung LYNK REACH® 4.0
  • Seamlessly integrate smart devices into your management system with Samsung LYNK® HMS

View Samsung 55″ 4K Smart TV Product Page

2. Samsung The Frame 50” TS030 Series HG50TS030EBXEN

The Samsung The Frame 50″ TV is another top choice for great quality and high-definition content. The incredible picture quality is provided by Samsung’s LYNK Cloud, which is their exclusive content management provider and accommodates coaxial, LAN and Wi-Fi systems to amplify hotel management and guest services. Additionally, The Frame’s elegant, modern framed design goes well with a modern décor for any hotel’s guest room accommodations.

Product Highlights:
  • Elegant, modern frame-style design that elevates the décor of any space
  • Deliver brilliant picture quality with QLED, 100% color volume and Dual LED
  • Produce stunning viewing experience from any input source with innovative upscaling
  • Display a variety of beautiful artwork when switched off with Art Mode
  • Welcome guests with customizable and intuitive home screen application
  • Manage all displays and the full guest experience seamlessly with powerful LYNK Cloud

3. LG 55″ US670H9 Series 55US670H9UA 4K UHD Smart Hospitality TV, Pro:Centric with Integrated Pro:Idiom


The LG 55″ 4K UHD Smart TV is one of our top choices for LG’s HD televisions. It provides high-definition content via 4K UHD Smart TV Technology. Their supreme picture quality and content provider also accommodates embedded b-LAN systems to further optimize hotel management and guest services.

Product Highlights:
  • Pro:Centric Hotel Management Solution
  • Embedded b-LAN
  • Soft AP
  • Voice Recognition

View LG 55″ 4K UHD Smart TV Product Page

4. LG 49” US770H Series 49US770H 4K UHD Nano IPS Pro:Centric® Smart TV with webOS™ 5.0, Embedded b-LAN™, Soft AP and Narrow Bezel

The LG 49″ 4K UHD Pro:Centric Smart TV is our other top choice for LG’s HD televisions in 2022. It provides high-definition content via 4K UHD Resolution. The LG 55″ 4K UHD Pro:Centric Smart TV also accommodates Nano IPS, WiFi / Bluetooth Sound Synch, and more to maximize hotel management and guest services.

Product Highlights:

  • Nano IPS
  • 4K UHD (3,840 x 2,160)
  • webOS™ 5.0
  • Pro:Centric® Hotel Management Solution
  • WiFi/Bluetooth Sound Sync
  • Embedded b-LAN™

4. Phillips 55″ Smart TV

The Phillips 55″ Smart TV is our last top choice for hospitality televisions in 2022. Android-powered Philips professional displays are fast, versatile and easy to navigate. All displays are optimized for native Android apps and you can install web apps directly to the display too. Automatic updates ensure apps stay up to date and secure for guests to have the best possible experience in your hotel / establishment.

Product Highlights:

• Integrated Netflix with dedicated remote button
• Google Assistant™ enables faster, smarter control
• Android updates provide the latest functionality
• Google Play Store access for apps and media
• Customizable UI for custom logos and colors
• Analogue clock display in off mode
Powered for more
• Instant initial cloning for faster installation
• Operate, monitor and maintain via CMND & Control
• Create custom experiences with CMND & Check-in
• Analytics on-board provides usage stats
• Install and manage apps remotely with AppControl

TransworldBest Hotel Televisions for 2022
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Best Hotel PTACs / ACs 2022

Best Hotel PTACs / ACs 2022

Looking for the best hotel PTACs / ACs for 2022?

If you are in the market for new PTACs / ACs for your hotel, there are many worthwhile options available. However, the options will be defined by important factors, including: budget, size of the rooms, BTUs, etc. TWS Transworld’s dedicated team of hotel technology experts put together a list of the Top Hotel PTACs / ACs available in 2022. This year’s list is a compilation of four units from the leading manufacturers, GE and Amana. Both GE and Amana are dedicated to providing comfort as part of their commitment to accommodate hospitality companies and their guests.

If you have any questions regarding details for any of these Hotel PTAC / AC units, please contact our hotel technology service team.

Here are the Best Hotel PTACs / ACs for 2022:

1) Amana PTH154G35AXXX DigiSmart 15K BTU Heat Pump Capacity, 3.7 kW Electric Heater

Our first pick for hospitality PTACs / ACs in 2022 is the Amana 15K BTU Heat Pump Capacity, 3.7 kW unit. Amana PTAC units are designed to simplify your hotel business with the simple, core values of product durability and advances energy management features.

Product Highlights:

  • 15,000 BTU/h nominal capacity
  • EER = 10.0
  • Equipped with Eden Control Board
  • New, quiet indoor tangential fan
  • Pull-out filter for easy cleaning
  • Fits standard wall sleeve
  • Options for electric heat
  • Options for Hydronic heat
  • Available in 265V
  • Available as a heat pump

View Amana DigiSmart 15K BTU Heat Pump Product Page


2) GE Zoneline AZ45E015DAB Cool and Electric Heat 15K BTU, 230/208V

GE Zoneline Make Up Air & Heat Pump 9K BTU- Best Hotel PTACs & ACs

The GE Zoneline GE Zoneline Make Up Air & Heat Pump 9K BTU is another top choice for effective climatizing of hotel rooms and ensuring the best possible comfort for your guests. It has an electronic temperature limiting feature which prevents expensive over-cooling or over-heating of the room.

Product Highlights:

  • 10.6/10.6 E.E.R
  • Electronic Touch Controls with LED Display
  • 4.6 Dehumidification (pints/hr.)
  • 406/324 CFM Indoor Fan (High/Low)
  • 75/45 Vent CFM
  • This models replaces AZ25E15DAB, AZ28E15DAB, AZ29E15DAB, AZ41E015DAB
  • SKU: AZ45E015DAB

3) GE Zoneline Cool and Electric Heat 9K BTU

GE Zoneline Cool and Electric Heat 9K BTU, 230:208V- Best Hotel PTACs : ACs 2021

The GE Zoneline Cool and Electric Heat 9K BTU is the third selection from GE for efficient climatizing of hotel rooms that can maximize the comfort of your clients during their stay. It comes with electronic touch controls via LED display to fully control the temperature and power of the unit’s output in the room.

Product Highlights:

  • Removes 20-35% more moisture from the air than standard GE packaged terminal air conditioners
  • Dehumidifies air in less time than standard Zoneline models
  • Maintains comfort at slightly higher room temperatures: Helps reduce operating costs, Provides comfort without over-cooling
  • Corrosion treatment is standard
  • Heat pipe is a separate sealed refrigerant system: No mechanical parts, No special maintenance required
  • Helps maintain lower relative humidity in rooms
  • Best suited for humid climates
  • Model AZ45E09DAP replaces AZ25E07DAP, AZ28E07DAP, AZ29E07DAP, AZ41E07DAP
  • SKU: AZ45E09DAP

4) Amana PTC154G35AXXX DigiSmart 15K BTU Capacity, 3.7 kW Electric Heater

Amana 9K BTU 230/208V-Cool and Electric Heat- Best Hotel PTACs / ACs 2021

Every Amana brand product has been made with the same core philosophy: to provide their customers with high-quality products that are reliable, meet their needs, and last longer than the rest. And they keep that philosophy firmly in mind as they build their industry-leading Amana brand Packaged Terminal Air Conditioners (PTACs) and other heating and cooling products. Whether you are in the hotel/hospitality industry or provide assisted living services, Amana brand PTACs are designed to simplify your business with plain-and-simple product durability and advanced energy management features, while helping you to create the best environmental experience possible for your customer.

Product Highlights:

  • 15,000 BTU/h nominal capacity
  • EER = 10.0
  • Equipped with Eden Control Board
  • New, quiet indoor tangential fan
  • Pull-out filter for easy cleaning
  • Fits standard wall sleeve
  • Options for electric heat
  • Options for Hydronic heat
  • Available in 265V
  • Available as a heat pump
TransworldBest Hotel PTACs / ACs 2022
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Best Hotel Accessories 2022

Best Hotel Accessories 2022

Looking for the best hotel accessories for 2022?

If you are in the market for new PTACs / ACs for your hotel, there are many worthwhile options available. However, the options will be defined by important factors, including: budget, size of the rooms, BTUs, etc. TWS Transworld’s dedicated team of hotel technology experts put together a list of the Top Hotel PTACs / ACs available in 2022. This year’s list is a compilation of four units from the leading manufacturers, GE and Amana. Both GE and Amana are dedicated to providing comfort as part of their commitment to accommodate hospitality companies and their guests.

If you have any questions regarding details for any of these hotel accessories, please contact our hotel technology service team.

Here are the Best Hotel Accessories for 2022:

1) Clean Remote Universal TV

Best Hotel Accessories 2021 Clean-Remote-CR1-Universal TV

CLEAN REMOTE universal TV remote control designed for use in hospitality. Preset for Samsung and LG, easy one touch setup for all other TV brands, no codes required. Compatible with more than 250 TV brands. Easy for staff to setup, but guests/patients cannot tamper with TV settings. Clinically tested to be 99% cleaner than all other remotes evaluated. Its spill proof design and nonporous surface make it easy to clean and disinfect. Hidden battery compartment with optional screw included. Operates on 2 AAA batteries


  • Simple One Touch set-up (no codes needed)
  • Compatible with more than 250 TV brands
  • No Menu button – So guests cannot change settings
  • Hidden battery compartment and attached door to help prevent batteries from being taken
  • Uses 2 AAA batteries

2) Verdant Energy Management Thermostat Wireless

Best Hotel Accessories 2021 Verdant-Energy-Management-Thermostat-Wireless

Verdant Thermostats save money through real-time occupancy detection, which is a feature that saves energy when rooms are unoccupied.

Verdant Thermostats deliver unprecedented energy savings without compromising guest comfort. An integrated occupancy sensor allows for energy saving when rooms are unoccupied. Energy saving presets eliminate guesswork and make it easy to adjust the energy saving settings. A patented “Night Occupancy” feature ensures comfort while guests are sleeping. Built-in wireless mesh-networking enables optional remote management features. Fully customizable settings allow for customization of energy savings to fit any situation.


  • Wireless version
  • Can be self-installed in 10 minutes
  • Occupancy detection
  • Patented night-time occupancy mode
  • Dynamic Intelligent Recovery
  • Humidity Control
  • Compatible with Verdant EI – online management interface

View Verdant Energy Management Thermostat Wireless Product Page

3) Peerless Universal Tilt Wall Mount

Best Hotel Accessories 2021 Peerless Universal Tilt Wall Mount
This Peerless mount is designed to be functional, durable and easily installed. Only the highest quality steel and aluminum materials are used in the manufacturing process and all of our products undergo rigorous testing. They specialize in professional grade mounting solutions that are designed to withstand the UL safety factor of at least four times the load rating.
  • Universal design
  • VESA compatible
  • Pre-tensioned tilt mechanism for smooth adjustment
  • Open wall plate allows easy access for wiring
  • Lateral shift for perfect placement
  • Pre-sorted hardware pack for easy installation to wood studs or concrete surfaces included

4) CubieWink BPECW Hotel Alarm & Charging Solution

CubieWink combines a simple alarm clock with the convenience of charging at the nightstand. CubieWink is perfect for a hotel guestroom with its minimal footprint, easy to set alarm, display dimmer, and guest facing TR power and USB outlets. CubieWink also features a pass-through plug, surge protection, single day alarm, auto update for daylight saving time, security c-clamp and meets strict UL standards including a UL spill test.


  •  2 USB Charging Ports
  • Auto-Update for Daylight Saving Time
  • Display Dimmer – 3 Levels and Off
  • 12hr / 24hr Switch
  • Security C-Clamp Included
  • Battery Backup Included (2 AAA)
  • ETL Listed (Meets Strict UL Standards)
  • Passed UL Spill Test
  • Available in 110V or 22oV Power with a US, EU, or UK Power Chord
TransworldBest Hotel Accessories 2022
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Hotel Technology Brand Standards – How to Create and Maintain Them for Your Hotel

Hotel Technology Brand Standards – How to Create and Maintain Them for Your Hotel

Developing standards for your hotel’s brand is arguably one of the most difficult parts of growing the business. Without a doubt, a major part of the problem is that new companies don’t take the time to clearly define what their brand actually stands for specifically.

Is your brand’s value proposition something like a comfortable night’s stay at a fair price? Or is it something more along the lines of luxury accommodations, exclusivity, and room-serviced Dom Perignon after midnight?

Well, why not both, some hotel brands say? And therein lies the problem – because a hotel can’t appeal to every single market segment and demographic at once.

Choices have to be made as to what values and messages you’re trying to express to consumers in the hopes of attracting and retaining their business.

So, to clear the air about what hotel brand standards mean, we’ll go over the essentials to give you an idea of how they apply to hotel technology brand standards as well.

What are brand standards?

In marketing-speak, a brand is what your target consumers believe – and more importantly, what they feel – about your company overall. It doesn’t have to be a physical product because service-focused companies also have branding aspects.

We know that’s a lot of marketing mumbo jumbo from a layman’s perspective, so let’s give you a quick hypothetical example to put meat on the bones.

Let’s say that you order a 20-piece Chicken McNuggets at McDonald’s, but the restaurant serves them to you crammed in a container meant for French fries instead. Sure, the tell-tale red sleeve is just as ergonomic because you can still eat the nuggets one by one, right?

Well, the answer is no because we all expect McDonald’s nuggets to come in the same iconic box with those beautiful golden arches emblazoned across the top – not a pouch for fries with nuggets shoved inside.

Thus, a significant standard for McDonald’s brand is fulfilling customers’ expectations with a consistent quality of food that literally looks the same no matter which location you visit.

Why do we have brand standards?

So, the next question is this: why do brand standards count in the first place? The answer is that brand standards are your north star when consumer behaviors shift, and their expectations change along with them.

The idea is to give every customer a consistent experience whether they visit one of your hotels on the west coast or the east coast. Indeed, your brand standards ensure that they will have a similar experience across the board at any location.

How do you create brand standards?

Still, you might be wondering how to create brand standards, and there isn’t a simple answer aside from this: you have to know what your customers want in the first place and tailor your brand standards accordingly.

For example, do you want your brand to appeal to travelers looking for a bargain on a short, two-night stay? Or do you want to narrow down your focus to travelers looking for extended stays over several weeks?

Do you want convenience to be a value proposition? Or will you join the self-service trend in many hotels across the country?

All of these questions are perfectly legitimate, so the most efficient way to start creating brand standards is to ask as many questions as possible about what your target consumers want.

How do you maintain brand standards?

Developing brand standards is one thing, but maintaining those standards several years down the road is another aspect entirely. That’s because consumer attitudes, spending habits, and sense of style all change over time, yet many new hotel brands don’t appreciate this fact, especially when upgrading technologies.

So, one way to maintain brand standards is to put them in writing and audit accordingly at each location you operate. You may even want to consider making these brand standards part of your contractual arrangement with franchisees, which many brands already have in place.

Similarly, you have to hold hotel managers and franchisees accountable to the brand standards because one negative experience can make guests think twice about recommending your hotel over a competitor’s hotel.

In other words, the best way to maintain brand standards is to care about your guests at a personal level and offer service genuinely and with authenticity because you can’t force consumers to perceive your brand the way you want them to see it.

You have to earn their loyalty by following through on what you promise them and going above and beyond what they anticipated.

Hotel Technology Brand Standards - TWS Transworld

What are hotel brand standards?

Overall, that’s a simple definition of what brand standards are and why they’re important, so how do brand standards apply to the hotel industry?

Honestly, brand standards are a significant part of the formula for financial success at any hotel, especially now that travelers are once again booking stays after a year-long hiatus.

The tricky part is identifying which standards work and which you can either do away with or retool.

For example, the design of a hotel itself and the room dimensions can be a brand standard if you want to get down to the finest details of a guest’s experience. A subtle way some major brands have done this is to specify a standard for the placement of electrical outlets.

In other words, it’s not an accident that the electrical outlet next to the bed is just in the right position and at the right height to place your smartphone next to the table lamp while you charge the device.

What are hotel technology brand standards?

Along those lines, when it comes to hotel technology products, it’s all about integrating services to enhance a guest’s experience.

You may choose to promote that your hotel has free WiFi, but will guests be able to connect to the network from any room? Suppose you only invested money in a single 5 GHz router in the lobby that automatically serves IPs to every device. In that case, your WiFi will be slow and unusable in the real world, the world of a guest’s experience.

Another quick example of a hotel technology brand standard is the ability to check-in and check out via a smartphone application. But is it beneficial to all guests if you only build an app for iPhone and not Android? We think no is the answer, and things like this give hotel technology a bad name.

A last example of a hotel technology brand standard is the specific hospitality TV a hotel chain chooses to use for its guest experience. There are many to choose from, and every brand has its own standard specific of TVs and models.

Ultimately, the groundwork you lay early on when you develop your brand will inform you how to integrate technology into guest services without compromising your brand’s values. If you do it right, your technology can be a boon for your brand like you never expected.

Do you have any questions about hotel tech brand standards or hotel tech products? Reach out to our team of experts directly. We’ll be sure to point you in the right direction.

Darius ArtiolaHotel Technology Brand Standards – How to Create and Maintain Them for Your Hotel
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FAQs for How Technology Is Changing the Hotel Industry

FAQs for How Technology Is Changing the Hotel Industry

How is technology changing the hotel industry? That’s the question we’re going to answer throughout this post.

Nowadays, smart technologies are everywhere, from tablets in the palms of our hands to vacuum cleaners to smart bathroom mirrors that look like something out of a science fiction movie. But technology really has progressed to that point, and the hotel industry is far from being left behind!

In fact, the hospitality industry at large stands in a great position to offer visitors enhanced services and amenities by using smart technologies in creative ways. Still, you might wonder what kind of influence new technology has on the hotel business overall, so the following frequently asked questions and answers will outline the most notable trends.

Why is technology important in hotels?

Technology has been part and parcel of the hotel industry’s growth for decades. You’ve just become accustomed to perks like keycard-enabled rooms and 24-7 high definition security surveillance, and we’re not even talking about the different apps and other bells and whistles you can use to book a stay anywhere in the world.

Yet, there hasn’t been much technology invested in the hotel rooms themselves, so right now, there’s a prime opportunity for trendsetters to take the lead and give guests something unique like more touchless-enabled technology, which we’ll get into later on.

From the beginning of the tech boom, hotels have uniquely benefited from the ability to customize services to what guests expect while also receiving feedback about what other services guests would like to have. Whether it’s a review on social media or an online survey, technology has allowed the hotel industry to better understand what people want, and that’s why it’s so vital moving forward.

What are next-generation hotel technology applications?

As mentioned above, if you’ve never seen a new smart mirror in person, they’re truly something to behold, especially the more oversized products. But other technologies are on the way up too. Hanging a smart mirror for the sake of displaying one isn’t going to enhance a guest’s experience unless you find a way to integrate it with other services. For example, what if a guest doesn’t know how to use the mirror’s display at all?

It’s an interesting problem to have, so as a solution, next-gen hotel technology is making greater use of voice automation and voice-enabled ordering services. Speaking to software is one thing, but having the technology do what you ask is another, so the integration aspect is most interesting about a smart hotel.

We may not be to the point of talking to fully automated robots that can hold a conversation, but we’re getting there day by day. Right now, the software that will power artificial intelligence platforms is just being developed and launched to the larger consumer market; you just know them by the names Siri, Alexa, and Google.

Besides, you might be wondering what smart hotel technology is in the first place.

What is smart technology in hotels?

Since there’s so much information online about smart devices, this question begs a reliable answer. Essentially, smart hotel technology includes devices like voice-activated thermostats and remote controls. Not so long ago, none of those features existed until the cloud changed everything we know about delivering software as a service through a mobile device. It’s so ubiquitous now that we don’t really give the layers of software and applications a second thought.

Example of Transworld Smart Tech Products – Smart TVs for Hotels

How does it impact other technologies used in hotels?

Today, any hotel chain can use up-to-date technology to enhance services, and that’s the exciting part. The big corporate brands don’t have a monopoly on smart hotels because it’s widely available to any business-wise enough to use smart technology.

Concerning its impact on other technologies you see in hotels, the idea is to keep getting better at seamlessly integrating services. For instance, ordering your TV to change the channel is one thing, but it’s even better if you can call your TV to order a late-night snack without getting up to use the phone. It won’t be delivered by a robot yet, but the convenience is almost as good.

What are the top trends for technology-enabled hotels?

At the time of this writing, there are two significant trends worth mentioning: the proliferation of touchless devices for self-service and the use of augmented reality in very inventive ways.

Health and safety are top of mind for the hospitality industry because guests expect additional services to lower the risk of contracting illnesses like COVID-19. So, the industry is getting creative rather than spending time wiping every single surface throughout the day.

Touchless self-service devices in common areas appear to be on the rise. The catch is that not every guest has a smartphone that can interact with all of these devices like smart coffee makers – but we’re getting closer every day. For touchless devices to really take off on the open market, smartphones have to start including RFID as a standard feature, and right now, only high-end, expensive phones use it.

If that wasn’t already exciting enough, augmented reality is making a show as well. Guests can book a hotel from anywhere to anywhere in the world, but now specific applications can let them see the room as if they were inside of it! It’s a type of augmented reality that’s growing in the hotel business, and the possibilities are endless when you think about integrating AR with smart devices.

Overall, those are the most frequently asked questions about smart technology in hotels and how it’s changing the hospitality industry for the better. As 2022 comes along, it’ll be fascinating to see if these trends gain momentum or if they fizzle out.

Do you have questions about smart hotel tech products or other hospitality tech products? Reach out to our hotel tech experts directly.

Darius ArtiolaFAQs for How Technology Is Changing the Hotel Industry
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How Are Hotels Using Artificial Intelligence?

How Are Hotels Using Artificial Intelligence?

Have you dreamed of ordering room service via the internet, or wishing you didn’t have to constantly remind the waiter that you’re allergic to peanuts? The future is here, folks – hotels are employing artificial intelligence to improve service. This advancement is a productive step towards improving hospitality services while increasing satisfaction and return rates.

What is artificial intelligence in hotels?

In a nutshell, artificial intelligence in hotels means that hotels are working smarter, not harder. Using AI helps hotel staff to “get acquainted with a guest, learn their habits and automatically offer suitable premium services for them” (Forbes). This is called machine learning, and it’s been an incredible advancement in the hospitality industry! For more information on what one of the leading AI programs does, you can watch the Forbes 80-second pitch video for ModiHost.

How can AI and robots be used in the hotel industry?

The keyword in this whole artificial intelligence shebang is intelligence. Using AI creates an opportunity for hospitality teams to keep track of their customers, each customer’s preferences and suggestions on how they can best meet each customer’s needs.

With voice-activated digital assistance, you’ll be making less phone calls to the front desk and more quickly getting the answers you need. These AI programs keep track of everything from your past purchases to your itinerary and your preferred payment methods. Some digital assistants can even change the room temperature and lighting for you! Keep in mind that this is just the beginning of hotel AI services, and there’s so much more to be discovered.

How are hotels using artificial intelligence?

Predictive AI programs allow hospitality teams to customize your experience as a guest, using information collected by AI to remember dietary restrictions, allergies, previous room service orders, bookings, concierge requests and even the timing of your meals and other needs!

Maruti Techlabs highlights one story of the Hilton Worldwide Hotel and its new AI-based concierge Connie:

“Connie is deemed as the first ever AI-enabled robot with two-feet of height. Performing just like a human concierge, Connie can assist hotel guests at [the] front desk standing on its bipedal support. Connie has the following attributes for offering exquisite customer service:

  • Gives real-time recommendations for visit-worthy sites and attractions
  • Learns from frequent customer interactions to refine its responses
  • Provides excellent care and support as a robotic concierge” (Maruti Techlabs).

This might seem like overkill to those of us that are accustomed to mainstream service, but who doesn’t like a platform that “can offer snacks if a person is watching a movie?” It might seem insignificant, but it’s nice to be relieved of constantly reminding the waiter or room service attendant that you’re vegan or that you take your coffee with exactly two-and-a-half pumps of vanilla syrup.

The idea behind AI-assisted service is that of “exhaustive care,” as discussed by Maruti Techlabs. Whether a customer needs “GPS capabilities, amusement, travel guides, promotional offers” or return travel booking services, artificial intelligence does its absolute robot-best to make sure your needs are met (Maruti Techlabs). AI also makes numerous yet small habits easier to track and accommodate, lightening the load of service teams and creating a unique and personalized hotel experience for guests.

Why are hotels using robots?

The hospitality industry took a major hit at the height of the COVID-19 pandemic. Profits dropped to almost zero, but building and equipment maintenance remained necessary and costly. To counter this, hotels increased the use of robots in assisting their service teams to help them cut costs. As hotels recover from COVID-19, the use of AI may remain at this new peak in an attempt to keep costs lower, increase profit and improve service.

Additionally, the use of robots in the hotel industry helps raise customer satisfaction and keep  people returning due to the personalized service offered by AI. If after implementing smart technology such as this, a hotel decides to go back on that decision, it’s likely that they’re not putting the customer at the forefront of their priorities.

Using AI in hotels is the newfound version of having a doorman – it takes small details and makes a big deal out of them, improving your overall experience of the hotel team’s hospitality. Without AI, hotel service crews simply function based on their best guess of a customer’s ideal service experience. In short, AI is the new concierge, and it’s ready to memorize your coffee order and wake-up time to get you that piping hot latte right as you head out the door.

Darius ArtiolaHow Are Hotels Using Artificial Intelligence?
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Artificial Intelligence Hotel Technology Products

Artificial Intelligence Hotel Technology Products

Artificial intelligence (AI) is simply using computers to do tasks that require cognitive function. This means computers do tasks like automation. Many leading hotel brands are using Artificial Intelligence in hotel rooms.

This article will look into what’s trending and what guests can expect from hotel technology with artificial intelligence. But first, let’s learn how AI is being used in the hotel industry.

How Is Artificial Intelligence Used in the Hotel Industry?

Hotel owners are warming up to AI Due to its ability to carry out human functions at a better rate at any time of the day. AI helps hotels to deliver superior services, save money and eliminate human error.

The following are some examples of hotel technology with artificial intelligence;

  • Hotels are using AI concierges to helps guests check in and out and order room service, among other services. These AI concierges free front desk personnel enabling them to provide quality service to physically present guests
  • Other forms of AI include chatbot translators that translate languages instantaneously and manage guest inquiries. Some chatbots also have additional features such as confirming bookings and onsite restaurant renovations
  • Other AI tools like Passkey use smart technology to improve the check-in experience and organize related booking departments. Such technologies improve the guest experience making it easy for guests to book hotel rooms and extend their stays

Now that you’ve learned how AI is used in the hotel industry. Let’s see a few examples of Artificial Intelligence in hotel rooms.

Hotel Technology with Artificial Intelligence

Hospitality TVs

Hospitality TVs are televisions designed to be used in places like hotels and public facilities.

The following are some of the top hospitality TVs;

Samsung Frame TV

The Samsung Frame TV features a modern frame-look design that looks like the frame of a painting. You can customize this TV to display beautiful works of art when turned off.

Its best feature? Energy savings. It has motion sensors that turn it off when nobody is around and turn it back on when a guest is nearby. It also senses light enabling it to adjust automatically to the surrounding light to display clear artwork.

Samsung TVs

Samsung hospitality TVs have top features like energy savings and easy content management with a feature called Samsung LYNK REACH. Your guests get quality content that’s protected by Samsungs content decryption technology.

They also have volume control limiters to stop your guests from disturbing other guests.


LG hospitality TVs have popular features like lockout capabilities to prevent guests from tampering with preset settings. They also have LG smart TV features like voice recognition, welcome screen, and DRM technology to provide access to quality content for your guests.


Ketra Lighting

Ketra is owned by Lutron, a top brand in the lighting space. Ketra technologies feature lighting controls and shades that enable seamless control of daylight and electric light.

Ketra solves lighting and control challenges helping you saving time and money while your guests enjoy a beautiful space with customizable lights.

Lutron Shade

Lutron light control products are made for anyone who desires a customizable well-lit place. Lutron products come in all shapes and sizes, from individual dimmers to entire light management systems that can control your hotel’s lighting.

You can operate the individual dimmers from a mobile device or universal remote control to provide your guests with a cozy atmosphere at the touch of a button.


Sonos Smart Speakers

Sonos smart speakers have powerful AI tools like Google Assistant to help you control your music, set alarms, and get news by simply using your voice. The smart speakers are also rust-proof, meaning they can be placed anywhere, even in the bathroom. Guests can now listen to music and do a host of other tasks anywhere in their hotel rooms.

Air Conditioning

GE Zoneline Cool and Electric Heating

Zoneline Packaged Terminal Air Conditioners (PTAC) connects to smart TVs to provide heating and cooling. These ACs are some of the quietest PTACs, due to a mastic barrier covering the back of the unit for sound insulation.

GE Zoneline PTACs are also energy-efficient. Finally, their design features smooth curves and clean lines to complement your guest rooms.

Verdant Energy Management Thermostat

Verdant Thermostats have top features like the occupancy sensor that enables energy-saving features when guest rooms are unoccupied. The thermostats use smart technology to enable you to control them remotely via built-in wireless mesh networking. Furthermore, you can customize settings to fit any situations you might have.

Artificial Intelligence Hotel Technology Products Wrapping Up

In this article, you’ve learned about how Artificial Intelligence is being applied in the hotel industry. You’ve seen examples such as AI concierges and AI chatbot translators.

Also, you’ve learned of hotel technology with artificial intelligence features such as hospitality TVs that enable guests to view hotel information.

Customer service and guest experience are what make and break hotels. However, with Artificial Intelligence, the hotel industry can vastly improve customer service and guest experiences. Are you ready for AI to improve your next hotel experience?

Darius ArtiolaArtificial Intelligence Hotel Technology Products
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Hotel Technology Conferences

Hotel Technology Conferences

After a year of touch and go with conferences around the world due to the pandemic, it seems that hotel technology conferences are back on the map for 2021 / 2022. TWS Transworld compiled a running list of conventions taking place around the country during the next year with links to the respective events.

HITEC Dallas

HITEC Dallas Dates: September 27 – 30, 2021
Conference Location: Dallas, Texas

The Hospitality Industry Technology Exposition and Conference (HITEC) is one of the world’s largest hotel technology conferences. It is organized by the Hospitality Financial and Technology Professionals (HFTP), which is a global hospitality association headquartered in Austin, Texas.

As an attendee, you can expect unlimited access to hotel technology products, experts plus helpful education that will help you find cost-effective ways to improve your profitability. 

This year HITEC will be held on September 27 – 30, 2021 at the Kay Bailey Hutchison Convention Center in Dallas, Texas.

Due to Covid-19 restrictions, the convention center will be following state mandates including the wearing of facial masks and reduced capacities. 

Also, there may be a short health screening upon your arrival. It will involve a fast temperature check and a few questions to confirm that you’ve not had any Covid-19 symptoms.

You can find out more about the HITEC conference here.

HD Expo

HD Expo Dates: August 24 – 25, 2021
Conference Location: Las Vegas, Nevada

The Hospitality Design Expo + Conference is one of the hospitality industry’s largest design marketplace. 

The event will be organized by Emerald Expositions on August 24 and 25 in Mandalay Bay, Las Vegas.

There will be over 30 conference sessions, featuring 100 speakers and hundreds of products. You will learn, explore new products, and network endlessly with all the other enthusiasts and experts.

To learn more about the event, visit the HD Expo website or Download the HD Expo + Conference mobile app. The app has all the latest news, exhibitor listings, schedules, session notes, and even prize giveaways.

Download iOS Apple Store

Download Android Google Play

HX Hotel Experience

HX Hotel Dates: November 14 – 15, 2021
Conference Location: New York, New York

The Hotel Experience conference and expo offers hotel owners, brands, and managers an easy way to access hotel technology products such as supplies, equipment and even managing expertise.

This year, the event will be organized by Emerald Expositions (EEX) together with the Asian American Hotel Owners Association (AAHOA). It will take place on November 14 – 15, 2021 at the Jacob K. Javits Convention Center in New York City.

Young professionals will get an opportunity to connect with other like-minded individuals as well as learning about the latest industry trends and strategies.

The two-day event will have more than 25 sessions that are meant to give professionals actionable information that will help them build their businesses. 

The main focus will be on six core content pillars; Technology, Food and Beverage, Operations, Finance, Leadership, and Development.

You can register on the Hotel Experience website.

AAHOA 2022 Convention & Tradeshow

AAHOA 2022 Dates: April 12 – 15, 2022
Conference Location: Baltimore, Maryland

The Asian American Hotel Owners Association (AAHOA) convention and tradeshow is a convention for hoteliers that focuses on helping them to protect their business interests through industry leadership and professional development.

The event will be organized by Hospitality Net BV and is scheduled to take place on April 12 – 15, 2022 at The Baltimore Convention Center in Baltimore.

You can expect to learn as well as enjoy thrilling Bollywood performances and Indian cuisine.

For more information, you can view AAHOA’s website here.


CES Dates: January 3 – 4 & January 5 – 8, 2022
Conference Location: Las Vegas, Nevada

CES is an annual trade show that showcases new products and technologies in the consumer electronics industry.

The event is organized by the Consumer Technology Association and is held once a year. CES 2022 will take place in Las Vegas on January 5 – 8, 2022 with Media Days taking place on January 3 – 4, 2022. Due to the Covid 19 pandemic, CTA will create a digital event for those who won’t be able to travel to Las Vegas. The digital event will be running simultaneously with the in-person program. 

During CES 2022 announcement, the Consumer Technology Association (CTA) announced it will require every in-person attendee to provide proof that they’ve been vaccinated.

CES 2022 will feature over 1000 companies such as Amazon, Google, Sony, IBM, and LG Electronics. There will also be companies that will make a debut in CES such as Indy Autonomous Challenge.

Finally, startups from around the world will also be represented by Eureka Park. You can expect to see various startups from countries like France and South Korea.

You can find more information on the CES website here.

Darius ArtiolaHotel Technology Conferences
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