Hospitality TV Brand Standards

Hospitality TV Brand Standards

We are adding to our series on hotel technology brand standards with a specific article covering brand standards for hospitality TVs. Our hotel technology product specialists put together a list of the different hotel chains, the brands under the corporate umbrella, and their respective hospitality TV brand standards.

Below is a list of the televisions recommended by hotel companies and their individual brands. Every hotel wants to provide a specific experience for their guests, and it is of utmost importance for a particular hotel branch, such as a Marriott, to have the same look in feel in Los Angeles as it does in Austin, or Miami.

Not all of the individual brands are detailed below. If you’d like to inquire about specific brands that do not have all of the hospitality TV details below, please contact us directly. We are happy to help clarify and provide further information.

Marriott Hotels & Resorts Hospitality TV Brand Standards

Marriott Hotels & Resorts generally want guest rooms to have 55″ TVs in their hospitality establishments; however, there are a few exceptions to the list: Residence Inn, Springhill Suites, Starwood Vacation, and EDITION.

Marriott Hotel Brand

Marriott Hospitality TV Brand Standard
Marriott Hotel & Resorts 55″
JW Marriott Hotels & Resorts
Renaissance Hotels & Resorts
Courtyard by Marriott
Fairfield Inn
Towne Place Suites
Ritz Carlton
Marriott Exec Apartments
AC Hotels
Four Points by Sheraton
St. Regis
The Luxury Collection
Le Meridien
W Hotels
EDITION 40″ – 55″
Residence Inn 49″
Springhill Suites 43″
Starwood Vacation Club


InterContinental Hotel Group

InterContinental Hotel Group’s hospitality TVs brand standards are between 43″ and 55″ depending on the specific brand. They also have a guideline where smart TVs are preferred for their guest rooms overall.

InterContinental Hotel Brand

InterContinental Hospitality TV Brand Standard
InterContinental 55″
Crowne Plaza 49″
Holiday Inn
Holiday Inn Express
Holiday Inn Select
Staybridge Suites 43″
Candlewood Suites



All Wyndham hotels have a requisite to supply Pro:Idiom TVs to their guests’ experience. The Pro:Idiom televisions in their case range from 32″ to 55″ depending on the establishment.

Wyndham Hotel Brand

Wyndham Hospitality TV Brand Standard
Dolce 50″ Standard and 55″ for Suites with Pro:Idiom
Wyndham Hotels and Resorts 43″ Standard and 49″ for Suites with Pro:Idiom
Wyndham Garden
TRYP 40″ Standard and 49″ for Suites with Pro:Idiom
Super 8 43″ – Pro:Idiom
Days Inn
Ramada 40″ – Pro:Idiom
Baymont Inn & Suites
Knights Inn
Hawthorne Suites
Howard Johnson 32″ – Pro:Idiom


Best Western

In contrast to Wyndham’s brands, Best Western’s brands do not require Pro:Idiom TVs. They have a recommended size of 32″ to 49″ in each guest room depending on the specific hotel chain.

Best Western Hotel Brand

Best Western Hospitality TV Brand Standard
Best Western Premier 49″
BW Premier Collection 43″ / 49″ is recommended
BW Signature Collection
Vib 40″ – 49″
Executive Residency 40″
SureStay Plus
SureStay 32″
SureStay Collection



Hilton hotels recommend Pro:Idiom TVs, as the connected room is NOT compatible with set top boxes / casting devices or IPTV solutions. An IPG is required, and Pro:Centric, Reach, or through System Integrator is needed. Additionally, an articulating bracket is recommended.

Hilton Hotel Brand

Hilton Hospitality TV Brand Standard
Canopy 55″ slim, edge-lit commercial HDTV
Conrad Hotels 55″ HD, Pro:Idiom required
Curio 55″ HD, IPG is required
Hilton 55″ HD
Waldorf Astoria
Motto 49″ & 55″ Pro:Idiom
TRU by Hilton 49″ & 55″ slim edge-lit commercial HDTV
Hilton Garden Vacations 49″
Embassy Suites 49″ HD
Hampton Inn 40″ – 49″ HD
Hampton Inn & Suites
Hilton Garden Inn
Home2 Suites
Homewood Suites



Hyatts have a 4K BLAN hospitality TV brand standard. Additionally, each of their hotels have a standard of 55″ for the televisions.

Hyatt Hotel Brand

Hyatt Hospitality TV Brand Standard
Hyatt Hotels & Resorts 55″ 4K BLAN
Hyatt Place
Hyatt House
Hyatt Vacation Club
Park Hyatt
Grand Hyatt
Hyatt Regency
Hyatt Centric
The Unbound Collection



Choice hotels have a recommendation for their hotel brands to get Pro:Idiom TVs into their guest rooms.

Choice Hotel Brand

Choice Hospitality TV Brand Standard
Baymont Inn & Suites 49″
Dolce 49″ Pro:Idiom
Comfort Inn 40″ Pro:Idiom Strongly Recommended
Wingate by Wyndham
Ramada 32″ Pro:Idiom Strongly Recommended
Super 8
Days Inn
Knights Inn
Travelodge 32″
Howard Johnson
Microtel 32″ Minimum
Hawthorne Suites 24″


Red Lion Inn

Red Lion Inns and their respective hotel chains require Pro:Idiom TVs in their guest rooms.

Red Lion Inn Hotel Brand

Red Lion Inn Hospitality TV Brand Standard
Hotel Red Lion 55″ Pro:Idiom or Basic w/ Apple TV
Red Lion
Red Lion Inn & Suites
Signature Hotels
Guest House 43″ – 55″ Pro:Idiom or Basic TV w/ STB5500
America’s Best Value Inn
Canada’s Best Value Inn
Knights Inn
Signature Inns



Radison hotels and their different hotel chains also require Pro:Idiom televisions in the guest rooms as part of their brand standards.

Radison Hotel Brand

Radison Hospitality TV Brand Standard
Radisson 49″
Radisson Red
Radisson Blue
Regent 43″
Park Plaza
Park Inn



Rosewood hotels have a hotel television brand standard of 55″ 4K with bLAN and OLED recommended.

Rosewood Hotel Brand

Rosewood Hospitality TV Brand Standard
Rosewood 55″



Viceroy hotels have a hotel television brand standard of 55″ 4K with bLAN recommended.

Viceroy Hotel Brand

Viceroy Hospitality TV Brand Standard
Viceroy 55″



Disney Hotels are moving to 49″ for their hospitality televisions in the near future from 43″ and 40″ respectively.

Disney Hotel Brand

Disney Hospitality TV Brand Standard
Upper Scale 43″ (Moving to 49″)
Economy 40″ (Moving to 49″)


Motel 6

Motel 6 has two hotel chains with a 40″ and 49″ hospitality TV brand standard respectively.

Motel 6 Hotel Brand

Motel 6 Hospitality TV Brand Standard
“Classic” Series (Fall of 2019) 49″
Studio 6 and Motel 6 40″


Four Seasons

Four Seasons have the biggest hospitality TV screen brand standard of all hotel companies with a 65″ minimum for all guest rooms.

Four Seasons Hotel Brand

Four Seasons Hospitality TV Brand Standard
Four Seasons 65″



Accor’s hotels have a hospitality TV brand standard of 50″ minimum for rooms, 55″ minimum for suites, and 60″+ in public guest areas.

Accor Hotel Brand

Accor Hospitality TV Brand Standard
Fairmont 50″ rooms, 55″ for suites, 60″+ in Public areas
Grand Mercure


If you have any additional questions about the different hotel technology brand standards, particularly with hospitality TVs, feel free to reach out to our hotel tech experts directly.

Michael CastnerHospitality TV Brand Standards
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Hotel Technology Brand Standards – How to Create and Maintain Them for Your Hotel

Hotel Technology Brand Standards – How to Create and Maintain Them for Your Hotel

Developing standards for your hotel’s brand is arguably one of the most difficult parts of growing the business. Without a doubt, a major part of the problem is that new companies don’t take the time to clearly define what their brand actually stands for specifically.

Is your brand’s value proposition something like a comfortable night’s stay at a fair price? Or is it something more along the lines of luxury accommodations, exclusivity, and room-serviced Dom Perignon after midnight?

Well, why not both, some hotel brands say? And therein lies the problem – because a hotel can’t appeal to every single market segment and demographic at once.

Choices have to be made as to what values and messages you’re trying to express to consumers in the hopes of attracting and retaining their business.

So, to clear the air about what hotel brand standards mean, we’ll go over the essentials to give you an idea of how they apply to hotel technology brand standards as well.

What are brand standards?

In marketing-speak, a brand is what your target consumers believe – and more importantly, what they feel – about your company overall. It doesn’t have to be a physical product because service-focused companies also have branding aspects.

We know that’s a lot of marketing mumbo jumbo from a layman’s perspective, so let’s give you a quick hypothetical example to put meat on the bones.

Let’s say that you order a 20-piece Chicken McNuggets at McDonald’s, but the restaurant serves them to you crammed in a container meant for French fries instead. Sure, the tell-tale red sleeve is just as ergonomic because you can still eat the nuggets one by one, right?

Well, the answer is no because we all expect McDonald’s nuggets to come in the same iconic box with those beautiful golden arches emblazoned across the top – not a pouch for fries with nuggets shoved inside.

Thus, a significant standard for McDonald’s brand is fulfilling customers’ expectations with a consistent quality of food that literally looks the same no matter which location you visit.

Why do we have brand standards?

So, the next question is this: why do brand standards count in the first place? The answer is that brand standards are your north star when consumer behaviors shift, and their expectations change along with them.

The idea is to give every customer a consistent experience whether they visit one of your hotels on the west coast or the east coast. Indeed, your brand standards ensure that they will have a similar experience across the board at any location.

How do you create brand standards?

Still, you might be wondering how to create brand standards, and there isn’t a simple answer aside from this: you have to know what your customers want in the first place and tailor your brand standards accordingly.

For example, do you want your brand to appeal to travelers looking for a bargain on a short, two-night stay? Or do you want to narrow down your focus to travelers looking for extended stays over several weeks?

Do you want convenience to be a value proposition? Or will you join the self-service trend in many hotels across the country?

All of these questions are perfectly legitimate, so the most efficient way to start creating brand standards is to ask as many questions as possible about what your target consumers want.

How do you maintain brand standards?

Developing brand standards is one thing, but maintaining those standards several years down the road is another aspect entirely. That’s because consumer attitudes, spending habits, and sense of style all change over time, yet many new hotel brands don’t appreciate this fact, especially when upgrading technologies.

So, one way to maintain brand standards is to put them in writing and audit accordingly at each location you operate. You may even want to consider making these brand standards part of your contractual arrangement with franchisees, which many brands already have in place.

Similarly, you have to hold hotel managers and franchisees accountable to the brand standards because one negative experience can make guests think twice about recommending your hotel over a competitor’s hotel.

In other words, the best way to maintain brand standards is to care about your guests at a personal level and offer service genuinely and with authenticity because you can’t force consumers to perceive your brand the way you want them to see it.

You have to earn their loyalty by following through on what you promise them and going above and beyond what they anticipated.

Hotel Technology Brand Standards - TWS Transworld

What are hotel brand standards?

Overall, that’s a simple definition of what brand standards are and why they’re important, so how do brand standards apply to the hotel industry?

Honestly, brand standards are a significant part of the formula for financial success at any hotel, especially now that travelers are once again booking stays after a year-long hiatus.

The tricky part is identifying which standards work and which you can either do away with or retool.

For example, the design of a hotel itself and the room dimensions can be a brand standard if you want to get down to the finest details of a guest’s experience. A subtle way some major brands have done this is to specify a standard for the placement of electrical outlets.

In other words, it’s not an accident that the electrical outlet next to the bed is just in the right position and at the right height to place your smartphone next to the table lamp while you charge the device.

What are hotel technology brand standards?

Along those lines, when it comes to hotel technology products, it’s all about integrating services to enhance a guest’s experience.

You may choose to promote that your hotel has free WiFi, but will guests be able to connect to the network from any room? Suppose you only invested money in a single 5 GHz router in the lobby that automatically serves IPs to every device. In that case, your WiFi will be slow and unusable in the real world, the world of a guest’s experience.

Another quick example of a hotel technology brand standard is the ability to check-in and check out via a smartphone application. But is it beneficial to all guests if you only build an app for iPhone and not Android? We think no is the answer, and things like this give hotel technology a bad name.

A last example of a hotel technology brand standard is the specific hospitality TV a hotel chain chooses to use for its guest experience. There are many to choose from, and every brand has its own standard specific of TVs and models.

Ultimately, the groundwork you lay early on when you develop your brand will inform you how to integrate technology into guest services without compromising your brand’s values. If you do it right, your technology can be a boon for your brand like you never expected.

Do you have any questions about hotel tech brand standards or hotel tech products? Reach out to our team of experts directly. We’ll be sure to point you in the right direction.

Michael CastnerHotel Technology Brand Standards – How to Create and Maintain Them for Your Hotel
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5 tips for keeping up with SMART TV and media expectations

As new technology continues to raise guest expectations, upgrading to devices like SMART TVs is key to keeping up. Explore the five considerations that can help you ensure satisfaction with the customized experiences customers are demanding.

The TV is the design and media center of the hotel room. It’s the first thing your guests see and has the greatest impact on the overall impression of an establishment. Hoteliers must meet or exceed the technology that their guests already have in their living rooms. As new technology continues to raise guest expectations, upgrading to devices like SMART TVs is key to keeping up.

Let’s explore five IT considerations for the media-centric hotel room.

  1. Design – TV design for hoteliers comes down to maximizing the experience and providing a living room environment within the constraints of room size and setup. Room size should always be taken into consideration when choosing the right size TV.
Formula for choosing the right size TV for guest rooms.

2) Technology – Implementing the latest display technologies helps reduce energy consumption, providing cost savings that can add up.

3) Smart/Internet Connected TV – Keeping up with consumer expectations for a Smart TV experience is critical to guest satisfaction.

4) Content Management – Unleashing the best content available requires the proper digital rights management (DRM) and infrastructure.

Effective DRM solutions are necessary to provide the latest content. Utilize software DRM to save money, increase reliability, enhance quality, simplify administration/remediation.

Benefits of IP vs. Coax

  • Eliminates Set-Top Boxes
  • Cost Effective
  • Simplifies Install
  • Future-Proof Centralized Management/Updates

5) Mobile Device Support and Screen Sharing – Built-in screen sharing technologies allow users to bring their own media and eliminate the need for hotels to supply in-room speakers and docks for mobile devices.

Michael Castner5 tips for keeping up with SMART TV and media expectations
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Give them a Good Night’s Rest or a Nightmare

What to look out for in a Hospitality Clock Radio

“BEEP BEEP BEEP” an alarm clock radio goes off at 4 am from a previous guest who set it for their 6:00 am flight. Issue is that the alarm went off the day after too,  while a new guest was on their 3rd hour of sleep. The new guest almost ripped the clock radio out of the socket trying to figure out how to turn it off. Unable to go back to sleep, he proceeds to go downstairs and give the receptionist hell. Turns out this guest is an avid reviewer on trip advisor, leaving an ill- tempered review that taints the hotel’s rating.

What the hotel didn’t know was that this scenario could have been prevented with the single day alarm feature that hospitality radios should have. Automatically resetting the next day, new guests will not be affected by the previous alarm set. Not only does this help provide a better guest experience, but also avoids a potential headache that can arise with both parties involved.

Something to look out for when purchasing in addition to single day alarm feature, is automatic time update for the time change. Housekeeping no longer has to go room to room for the update, saving time and evading upset guests that could be looking at the wrong time because the manual time change was overlooked.

Michael CastnerGive them a Good Night’s Rest or a Nightmare
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What Hotels Should Consider to be More Tech Savvy

To be or not to be? The answer is to be tech savvy in today’s world. It’s difficult to know where to start with all the technology trends out there and some can be quite costly to implement. What can a hotel do right now to get some traction in their technology initiatives?


CEO of Voyat, Benjamin Habbel, points out eight suggestions to try that can help understand what will work for a property.

1. Simplify
Whether it’s in the ads or on the website, organize it to be user friendly and appealing. Adding incentives and urgency messages (such as “one room left”) are effective at increasing conversions. The booking process must be simple so that guests can easily get in and book with as few clicks as possible.

2. Spread out into the Neighborhood
Hotels should be in tune with things to do in the city or town. However, they should consider taking into the next level and partner with the community to really show case any upcoming events, festivals, or concerts. This will provide an edge to your business and give your guests the opportunity what it feels like to be a local.

3. Think like a Travel Agency
Use the same tactics as an online travel agency does- display urgency messages, if there was a booking within the last 24 hours and how many people are viewing that room or service. Showing online activity will help even out the playing field and help to bring more online customers to the hotel site.

4. Always try New Distribution Channels
Look for other networks to promote the hotel. Being flexible as to where rates are displayed and advertised can tap into other audiences that weren’t considered to be targeted. This applies to social channels and sites that are not as mainstream.

5. Tryout Chatbots
Generation Y (also known as millennials) prefer contacting a business on their platform of choice (messaging through Facebook or WhatsApp) rather than calling in. Implementing chatbots not only prepares hotels for this entire generation but also can be used as a customer service tool.

6. Build your Presence on Social Media platforms
Dangle a carrot of deals for rooms rates or a discounted service if a guest shares property details with a friend. Build reoccurring business by offering a discount rate for those that leave a positive comment and rating.

7. Sell into your Website
Advertise car rentals, activities, transportation through ad units on a hotel’s site. Mimic the competition if they are doing affiliate marketing with rival properties. With this approach, a hotel can generate revenue from the ad space.

8. Gather Data
Recognize buying trends of a consumer to take a predictive modeling approach or testing site features by comparing two versions of the same webpage to see which gets a better conversion. These are ways a hotel can improve their online activity and they must consider how they can utilize online services to get a better online presence.

Michael CastnerWhat Hotels Should Consider to be More Tech Savvy
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Striking Out with Digital Signage

5 Reasons why consumer panels won’t work for your digital signage needs.

Tough Enclosures: Commercial screens can be placed anywhere and are made to withstand the elements like dust, grease, high heat or even water.

A Variety of Inputs: To maximize your impact, commercial digital signage uses require numerous amounts of inputs for networks and media players. Consumer screens are typically made to accommodate one piece of external hardware i.e. a DVD player.

Built to Last: The average household may turn on their consumer grade screen from one to eight hours a day. As for digital signage displays, many deployers demand 12-15 hours a day and sometimes the screens are used 24/7.

Robust Warranties: A consumer product’s warranty is typically only good for a year, and may even be voided out if the product is used more than four to six hours a day. Commercial grade units have a warranty that lasts up to three years.

Extra Features: Commercial grade screens have a variety of extra features like the ability to perform in landscape or portrait OR cooling systems to prevent overheating.

Michael CastnerStriking Out with Digital Signage
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Choosing the Right Hospitality Safe

Three types of safes

There are three basic types of hospitality safes: shelf mount, drawer safes and wall safes which come in black or beige.

Shelf mount:
The shelf mount safe is the most popular type of hospitality safe and comes in two basic sizes – 17″ and 19″.

The 17-inch safe fits a standard laptop while the 19-inch gives a little more room for miscellaneous items. Both safes can be mounted to a pedestal and placed anywhere in the room.

Drawer safe:
This safe is made to fit in drawer spaces. They can be opened via the top or the front depending on the type of drawer. There is a great variation in width to accommodate the different drawer sizes.

Wall Safe:
The wall safe is similar to a residential safe that can be recessed into the wall or surface mounted. These safes are great to place in closets but the space must be spec’d prior to installation to assure a perfect fit.

When choosing the best safe for your room make sure to consider guest storage needs, dimensions, location and color.

Michael CastnerChoosing the Right Hospitality Safe
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Sweet Rewards: $3,698 Appliance Savings with General Electric (GE)

General Electric (GE) is giving customer the chance to save as much as $3,698 with Monogram Appliance purchases. Anyone who buys one GE Monogram professional range or one wall oven and cooktop combination will receive one of the following eligible items for free:

  • Advantium above-the-cooktop oven or hood insert
  • Wine reserve
  • Beverage center
  • Dishwasher 18” or 24″

If they purchase a built-in refrigerator in addition to the professional range or one wall oven and cooktop combination, they can pick another item from the list above for free.

In addition to the tremendous savings, in the world of high-end appliances, Monogram stands out with its own brand of luxury. Its award winning technology makes it possible to cook faster, clean easier and enjoy more time relaxing with family and friends.

Michael CastnerSweet Rewards: $3,698 Appliance Savings with General Electric (GE)
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Samsung All Share: The Future of Hospitality Entertainment

Samsung AllShare® Cast allows guests to stream premium HDTV content stored on their smartphones, tablets and laptops straight to their TVs thanks to AllShare Cast technology. And with Samsung’s suite of Smart TVs, guests can access the same apps and widgets they’re accustomed to at home for a more personalized entertainment experience. Plus, all TVs are equipped with Samsung LYNK™ DRM technology and are REACH 2.0 compatible, making them easy to install, customize, manage and control for property managers.

All you need is the easy to install Samsung Allshare Cast Wireless HUB and your guest will be able to mirrors content directly from their phone or Samsung tablet.

Previously only computers have enjoyed the kind of versatility and cross-functional capability that would bring together the various digital devices you use at home and out and about. But with the advent of the truly Smart TV, bringing all that entertainment and information together your hotel room is now possible. Wirelessly, and without effort.

Michael CastnerSamsung All Share: The Future of Hospitality Entertainment
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To Lease or Not To Lease?

Hospitality equipment financing and leasing are simple and easy ways to purchase hospitality equipment and FF&E. Industry rates and types of leases are becoming more and more accommodating in the industry for hotels, motels, lounges, restaurants and everything in-between.

Choosing to finance hospitality equipment is especially cost effective; by leasing or financing all your vital equipment, you in turn free up working capital for a more productive operation. In addition, some leases can protect against obsolescence and provide tax. You can ensure that your business meets and exceeds the status quote by financing only the best equipment and FF&E relative to your operation.

For example, there are several leasing companies that provide seasonal finance plans which allows the lessee to restrict payments to given months where business is booming.

Whether you are trying to set up your business from the ground up, or merely purchasing hospitality equipment that will better serve the needs of your customer and you.

Michael CastnerTo Lease or Not To Lease?
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