April 21st, 2026
Some technology investments improve operations or guest experience, while others may also support broader asset value by improving competitiveness, reducing risk, or supporting long-term property positioning.
Hotels should evaluate investments not only as operating decisions, but as asset-level decisions.
Hotels should evaluate whether public-space technology improves guest perception.
Urban and destination hotels often require different technology planning strategies.
Technology resilience planning can help hotels operate through disruptions.
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