October 27th, 2025
LG Electronics USA just announced a major firmware upgrade that enables Google Cast™ on existing Pro:Centric Smart hospitality TVs (models from 2020-23, including the US670H, US770H, UR770H series and STB-6500 smart box). This means many hotels can deliver seamless guest casting without replacing hardware or adding external devices.
Guests increasingly expect to use their own devices to stream movies, music or photos in-room, just like at home. With Google Cast and already-supported AirPlay built-in, LG is enabling that experience securely and seamlessly.
For hotel operations, this is a win: minimal downtime, no new hardware to install, and you protect your existing TV investment. LG calls it “free firmware upgrade… designed to be quick and seamless.”
From a tech-ecosystem standpoint, it signals that in-room entertainment is shifting from “add a dongle” to “native smart TV casting”, reducing complexity, cost and theft risks.
If your property uses LG Pro:Centric Smart TVs from 2020-23, you now have the opportunity to upgrade streaming capabilities for guests at very low incremental cost (just firmware). Whether you manage a mid-market hotel in Miami, Houston, Los Angeles or Atlanta, this kind of guest tech enhancement helps you stay relevant to the younger, streaming-savvy travelers you’re targeting.
In-room entertainment is evolving fast, and hoteliers who keep pace are staying on top in the competitive race.
At TWS Transworld, we specialize in distributing LG hospitality-grade TVs across the USA, LATAM and the Caribbean, from high-tech launches to mid-market properties. We help you:
Source the right LG Pro:Centric models suited to your guest-tech strategy.
Manage firmware upgrades and device onboarding, we can help coordinate with LG’s hospitality team and integrators.
Ensure seamless logistics, installation and support across your portfolio, whether you’re opening a 200-room hotel in California, a 125-room hotel in Florida or a 100-room property in New York.
Leverage this upgrade as part of your guest-experience storytelling and marketing-ROI. For example, young adult travelers love personal streaming freedom.
To read the full details of LG’s announcement and what models are eligible, check out the full article on eHotelier here.
Furthermore, if you’d like to discuss how we can bring this casting-capable LG TV solution to your property, let’s connect. We’d love to walk you through options and logistics.
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