ROI from guest experience technology goes beyond hardware cost savings. Hotels should measure improvements in guest satisfaction scores, online reviews, repeat bookings, upsell revenue, reduced service calls, and reduced staff workload. Analytics and reporting tools can quantify trends before and after implementation. For instance, improved Wi-Fi ratings in reviews may correlate with higher satisfaction scores, while mobile check-in can reduce front desk congestion. A structured ROI framework helps justify technology investments to owners and brand partners.