Located in the heart of downtown Brooklyn, Aloft New York Brooklyn offers a vibrant, design-forward experience tailored to modern travelers. The hotel emphasizes connectivity, style, and convenience, with amenities such as high-speed internet, social spaces, and tech-enabled guest rooms.

To further enhance the in-room experience, the property upgraded its televisions with Samsung U701F Series 55″ Hospitality Displays with Swivel Stands. This upgrade ensures guests enjoy high-quality visuals, intuitive functionality, and flexible viewing, aligning with Aloft’s brand identity as a tech-savvy, lifestyle-driven hotel.

The Challenge

As a modern lifestyle hotel in a competitive urban market, Aloft New York Brooklyn needed to address several key objectives:

Outdated In-Room Technology

Existing TVs lacked the performance and smart capabilities expected by today’s travelers, particularly those accustomed to streaming and connected devices.

Guest Expectations for Connectivity

With rooms designed to support plug-and-play connectivity and seamless device integration, the hotel required displays that could keep up with guest tech usage.

Consistency Across Rooms

With over 170 guest rooms, maintaining a uniform, high-quality entertainment experience was essential to uphold brand standards.

Flexible Room Layouts

Guest rooms with varying layouts required adaptable viewing solutions that could accommodate different seating and sleeping arrangements.

The Solution

To meet these goals, the property selected the Samsung U701F Series 55″ Hospitality Display with Swivel Stand (HG55U701FNFXZA), a commercial-grade solution designed specifically for hospitality environments.

Product Installed

• Model: Samsung U701F Series 55″ Hospitality Display

• Part Number: HG55U701FNFXZA

• Deployment: Guest rooms across the property

• Mounting: Swivel Stand for adjustable viewing angles

This solution delivers a balance of premium visual performance and operational efficiency, making it ideal for a high-traffic, design-focused hotel.

Why Samsung U701F Series?

4K Ultra HD Picture Quality

The U701F Series provides sharp resolution and vibrant color, enhancing everything from live TV to streaming content.

Hospitality-Optimized Platform

With Samsung’s smart hospitality features, the hotel can deliver customized branding, guest messaging, and centralized control without additional hardware.

Flexible Viewing Experience

Swivel stands allow guests to adjust the screen position easily, improving comfort whether relaxing in bed or working at a desk.

Secure & Streamlined Content Delivery

Built-in hospitality features such as content protection and remote management simplify operations while ensuring a seamless guest experience.

Commercial-Grade Reliability

Designed for continuous use, these displays provide long-term durability with minimal maintenance requirements.

Project Results

Enhanced Guest Experience

Guests now benefit from clearer visuals, intuitive navigation, and a more engaging in-room entertainment experience that mirrors at-home technology.

Improved Operational Efficiency

Hotel staff can manage content and settings across rooms more easily, reducing service time and simplifying maintenance workflows.

Modernized Guest Rooms

The upgrade complements the hotel’s contemporary design and tech-forward positioning, reinforcing its appeal to younger and business-oriented travelers.

Consistent Brand Experience

Every room now delivers a uniform, high-quality entertainment solution aligned with Aloft’s modern hospitality standards.

By installing Samsung U701F Series 55″ Hospitality Displays with Swivel Stands, Aloft New York Brooklyn successfully enhanced its in-room entertainment offering while supporting operational efficiency.

This upgrade strengthens the property’s position as a modern, connected, and guest-focused destination, delivering the seamless, high-quality experience today’s travelers expect in a dynamic urban environment.

Plan Your Upgrade with Transworld

Looking to outfit a new build or refresh your existing rooms? Contact our hospitality technology products team directly for a free consultation. We’ll help you size, scope, and deliver the right in-room entertainment solution, on time and on budget, backed by hands-on support from our team from start to finish and beyond installation.

We’re happy to recommend the right mix of hospitality TVs, climate control hardware, and in-room tech for your next upgrade. We’ll help you plan the rollout, pricing, and timelines for your property portfolio.