\nThe ET960H LG OLED Pro: Centric perfect black and offers greater usability and convenience for a seamless exploration of TV content. These features provide a great solution for hotel management who want to provide an enhanced guest experience. \n \nPerfect Black. Intense Color</strong \nThe ET960H Series OLED TV delivers intense colors and perfect black. Equipped with over 8 million individually self-lightning pixels it creates perfect black and infinite contrast. This brings out the details in even the darkest scenes. \n \n4K Cinema HDR \nNow, a unique cinematic experience is available in-room with Dolby Vision™ and advanced High-Dynamic Range (HDR). LG's 4K Cinema HDR brings the filmmaker's vision to life with a wider range of colors and sharper contrast. \n \nCinematic Sound for Your Guests \nThe ET960H Series offers Dolby Atmos which creates a dynamic, surround sound experience, allowing viewers to hear every detail in a scene. Paired with Dolby VisionTM, the 65ET960H provides a truly unique cinematic experience. \n \nPicture-on-Glass \nIs an innovative TV design where the 2.57mm panel adheres to paper-thin glass. Since this LG OLED TV has self-lighting pixels without backlight, Picture-on-Glass can be applied, creating a slim, almost bezeless TV design. \n \nPro: Centric Hotel Management Solution \nPro: Centric allows you to customize hospitality services for hotel brands and guests through an IP & RF infrastructure. With its excellent picture quality, sophisticated design, and advanced connectivity functions, you can create an upscale in-room entertainment experience and enhanced convenience through high-end technology. \n \nPro: Centric Direct Solution \nPro: Centric Direct* is a hotel content management system that supports simple editing tools and provides various solutions such as 1-click service and IP network-based remote management. With this solution, users can easily edit the user interface, provide customized service for guests, and efficiently manage all TVs.