Are you looking for the specs for the brand standards regarding hospitality TVs at your hotel? We are adding to our series on hotel technology brand standards with a specific article covering the standards for hospitality TVs. Our hotel technology product specialists put together a list of the different hotel chains, the brands under the corporate umbrella, and their respective hospitality television standards.

Below is a list of the televisions recommended by hotel companies and their individual brands. Every hotel wants to provide a specific experience for their guests, and it is of utmost importance for a particular hotel branch, such as a Marriott, to have the same look in feel in Los Angeles as it does in Austin, or Miami.

Why are Hospitality TV Brand Standards so important?

Hospitality TV brand standards are not unlike your standard concierge, because they help define the guest experience from the moment they enter the room and sit down (or lay down) to enjoy some visual entertainment. For starters, you can set up home screens with welcome notes for the guests. From there, you can also define channel line-ups, and interfaces to reinforce a property’s visual identity and tone. For further reference here, check out our hotel branding post. These details are critical, especially for multi-property groups that rely on uniform branding. When people like a brand, they want to feel the same, or pretty darn close to the same, experience.

Secondly, clear standards protect revenue streams overall. How do they do that, you may ask? Well, pre-defined channels (aka "walled gardens") promote upsells, such as: amenities at the property, guest room dining options, and other possible packages. These approved smart-TV or casting solutions standards also minimize piracy risks and ensure compliance with content-licensing.

Third, these hospitality television standards streamline operations, because every television is configured the same way, engineering teams spend less time troubleshooting faulty settings, and brand-wide software updates are easier to implement. Fourth, standards support data security and privacy with input ports that lock, disabling unsolicited app installations, and setting automatic cache purges safeguard guest privacy, an increasingly non-negotiable expectation.

Finally, adherence protects the necessity of investments in the future. Specifying the necessary hardware, HDR capability, and IP-based distribution lets hotels adopt new streaming, voice, or analytics features without replacing entire fleets of displays.

In short, well-designed hospitality TV brand standards align guest satisfaction, operational efficiency, security, and incremental revenue, turning a mere in-room amenity into a strategic asset worth protecting and enforcing.

Hospitality TV Brand Standards by Hotel Chains

Not all of the individual brands are detailed below. If you'd like to inquire about specific brands that do not have all of the hospitality TV details below, please contact us directly. We are happy to help clarify and provide further information.

Marriott Hotels & Resorts Television Brand Standards

The Marriott Hotels & Resorts generally want guest rooms to have 55" TVs in their hospitality establishments; however, there are a few exceptions to the list: Residence Inn, Springhill Suites, Starwood Vacation, and EDITION. Additionally, Marriott recently raised the bar, and every guest room now features a 55" 4K UHD LG TV with seamless Property Management System (PMS) integration.

Find out more about this in our Marriott and LG TVs post.

InterContinental Hotel Group (IHG)

InterContinental Hotel Group's hospitality TVs standards are between 43" and 55" depending on the specific brand. They also have a guideline where smart TVs are preferred for their guest rooms overall.

Wyndham

All Wyndham hotels have a requisite to supply Pro:Idiom TVs to their guests' experience. The Pro:Idiom televisions in their case range from 32" to 55" depending on the establishment.

Best Western

In contrast to Wyndham's brands, Best Western's brands do not require Pro:Idiom TVs. They have a recommended size of 32" to 49" in each guest room depending on the specific hotel chain.

Hilton

Hilton hotels recommend Pro:Idiom TVs, as the connected room is NOT compatible with set top boxes / casting devices or IPTV solutions. An IPG is required, and Pro:Centric, Reach, or through System Integrator is needed. Additionally, an articulating bracket is recommended.

Hyatt

Hyatts have a 4K BLAN hospitality TV brand standard. Additionally, each of their hotels have a standard of 55" for the televisions.

Choice

The hotel brand Choice has a recommendation for their hotel brands to get Pro:Idiom TVs into their guest rooms.

Red Lion Inn

The hotel brand Red Lion Inn and their respective hotel chains require Pro:Idiom TVs in their guest rooms.

Radisson

The brand Radisson hotels and their different hotel chains, also require Pro:Idiom televisions in the guest rooms as part of their standards.

Rosewood

The hotel brand Rosewood hotels have a brand standard of 55" 4K with bLAN and OLED recommended.

Viceroy

The hotel brand Viceroy has a hotel television brand standard of 55" 4K with bLAN recommended.

Disney

The brand Disney Hotels moved to 49" for their hospitality televisions from 43" and 40" respectively.

Motel 6

The brand Motel 6 has two hotel chains with a 40" and 49" television standard respectively.

Four Seasons

The hotel brand Four Seasons has the biggest TV screen brand standard of all hotel companies. They require a 65" minimum for all guest rooms.

Accor

Accor's hotels have a hospitality TV brand standard of 50" minimum for rooms, 55" minimum for suites, and 60"+ in public guest areas.

Hospitality TV Trends in 2026

In 2026, hospitality TV brand standards have evolved from merely specifying screen sizes to defining entire digital ecosystems. Many chains now require 4K-UHD panels, typically 50-inch for standard rooms and 55-plus in suites, and hotel casting with either Google Cast and Apple AirPlay. Sustainability and data are fundamental to the 2026 zeitgeist. Central content-management suites increasingly harness AI to surface personalized upsell cards, predict maintenance, and benchmark energy across portfolios. The result is a secure, smart-room hub that marries home-like streaming freedom with stricter governance of energy use, data, and brand voice that transforms the guest-room TV into a key touch-point of the connected stay.

Questions About Hospitality TVs or Other Hospitality Tech Products?

If you have any additional questions about the different hotel technology brand standards, particularly with hospitality TVs, feel free to reach out to our hotel tech experts directly.

Supplemental Info: If you're considering opening a hotel, we put together the Ultimate Guide to Opening a Hotel that covers all of the bases for this huge endeavor.