April 2nd, 2025
The hospitality industry is embracing technological innovation at an unprecedented pace, with hotels investing in cutting-edge products designed to enhance the guest experience. As travelers’ expectations evolve, hoteliers are leveraging these advancements to provide seamless, personalized, and memorable stays.
Below is a breakdown of ten of the most impactful and new hospitality technology products currently transforming the guest journey in 2025.
One of the most notable innovations reshaping guest arrival experiences is the widespread adoption of contactless check-in and digital key systems. These technologies allow guests to bypass traditional front desks and use their smartphones for check-in, accessing their rooms, and interacting with hotel services.
Key Players:
Onity’s DirectKey™: Enables secure room access through mobile devices.
ASSA ABLOY Global Solutions: Offers advanced digital locking systems integrated with hotel apps.
Impact:
This streamlines the arrival process and enhances safety by reducing physical contact, a crucial factor in the post-pandemic era.
Virtual concierge platforms use artificial intelligence (AI) to provide personalized recommendations, answer questions, and fulfill guest requests via chat or voice.
Examples:
Ivy by Go Moment: A text-based AI concierge that communicates with guests in real-time.
Volara: Integrates with smart speakers like Amazon Alexa to offer voice-activated guest services.
Impact:
Guests enjoy 24/7 assistance tailored to their preferences, whether they need dinner reservations, spa appointments, or local activity recommendations. These systems also allow hotels to collect valuable data for improving services.
Modern hotels are upgrading guest rooms with smart devices, creating personalized, tech-friendly environments.
Technologies Include:
Smart Thermostats: Devices like those by Ecobee and Honeywell adapt to guests' temperature preferences.
IoT-Enabled Lighting and Curtains: Systems by Crestron and Lutron allow guests to control their room ambiance via apps or voice commands.
Smart Hospitality TVs with Casting Options: Platforms like GuestTek and Sonifi let guests stream content from their devices.
Impact:
These technologies empower guests to customize their in-room experiences while increasing energy efficiency for hotels.
Hotels are utilizing VR and AR technologies to enhance pre-stay engagement and on-site experiences.
Applications:
VR Room Tours: Hotels like Marriott are offering virtual tours of rooms and amenities before booking.
AR for On-Site Navigation: Guests at Hilton properties can use augmented reality apps to find their way around large resorts or learn about local attractions.
Impact:
These tools captivate tech-savvy travelers, especially Millennials and Gen Z, who value unique and engaging experiences.
Hotel-branded mobile apps have evolved from simple booking tools to comprehensive guest engagement platforms.
Features:
Room service ordering, spa bookings, and activity reservations.
Integration with loyalty programs and personalized promotions.
Instant messaging for real-time communication with staff.
Leaders in the Space:
Marriott Bonvoy App: Offers mobile key access, tailored experiences, and rewards tracking.
Hilton Honors App: Enables digital check-in, room selection, and in-app chat.
Impact:
These apps create seamless communication channels, empowering guests to tailor their stays to individual preferences.
Cutting-edge PMS solutions centralize hotel operations while enhancing the guest experience.
Innovations Include:
Real-time room status updates for faster check-ins.
Integration with CRM systems for personalized service.
Cloud-based platforms for remote management.
Prominent Systems:
Oracle Hospitality OPERA Cloud: A robust system offering scalability and extensive integrations.
Protel PMS: Known for its user-friendly interface and mobile-first design.
Impact:
Hotels can streamline operations, reduce wait times, and deliver exceptional service tailored to each guest’s profile.
Eco-conscious travelers are increasingly favoring hotels that adopt sustainable practices. Technology plays a pivotal role in reaching these goals.
Examples:
Smart Water Management Systems: Products like SmartFlow monitor water usage to identify waste and leaks.
Energy Management Platforms: Systems like Verdant provide real-time data on energy consumption, optimizing usage.
Impact:
By adopting sustainable technologies, hotels can lower operational costs while meeting the growing demand for eco-friendly stays.
Reliable and fast internet connectivity is a non-negotiable amenity for modern travelers. Wi-Fi 6 technology, offering faster speeds and greater bandwidth, is becoming a standard in upscale hotels.
Examples:
Ruckus Networks: Provides enterprise-grade Wi-Fi solutions optimized for high-traffic environments.
Cisco Meraki: Offers seamless connectivity for large properties and events.
Impact:
High-speed internet ensures uninterrupted video calls, streaming, and smart device operation, elevating the overall guest experience.
Hotels are incorporating wellness-focused technologies to cater to health-conscious travelers.
Popular Features:
Air Purification Systems: Brands like Molekule and Dyson are providing allergy-friendly rooms with advanced air filtration.
Sleep Technology: Hotels such as Westin are offering rooms equipped with smart mattresses and sleep-tracking systems.
Impact:
By addressing wellness concerns, these innovations create a relaxing, rejuvenating environment for guests.
Robots and automated systems are increasingly being used to enhance efficiency and add a futuristic touch to the guest experience.
Applications:
Room Service Robots: Companies like Relay Robotics supply robots to deliver items directly to guest rooms.
Automated Cleaning Systems: Robots such as Whiz by SoftBank clean common areas autonomously.
Impact:
These technologies reduce staff workload while providing guests with quick, novel services.
Feel free check out our full range of hospitality technology products, or contact our hospitality technology products team directly. We’re happy to address your inquiries and point you in the right direction.
Supplemental Info: Here is our compilation of the best hotel tech products in 2025.
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