\nPro: Centric Smart \nThe UV970H is the latest in the line of Pro: Centric TVs that provide unique and dedicated hotel applications hosting platform for LG's system integrators' interactive applications, enabling delivery for a wide range of custom applications tailored to both hotel management and guest needs. LG Pro: Centric SMART offers extended customizable tools: HTML5, Java, and Flash. Using these tools, partners can optimize the TVs by editing and developing their own enhanced service design to increase the visual impact on guests. \n \nPro: Idiom \nPro: Idiom unlocks access to premium content to help ensure rapid and broad deployment of HDTV and other high-value digital content. Pro: Idiom has been designed specifically for users of premium HDTV content from cable, satellite, or video-on-demand (VOD) services, and is intended to lower costs and reduce maintenance. This leading DRM system is embraced for its security solution, which prevents illegal copying of copyrighted content. \n \nPro: Centric Application \nPersonalize the television experience with the Pro: Centric Application (PCA), which provides guests access to a variety of additional features, such as an interactive Electronic Program Guide, weather forecast and radar map, and customized electronic billboards for information on hotel amenities, all conveniently presented through the on-screen menus. \n \nPro: Centric Direct Ready \nSimply create your own templates and remotely manage TVs on the IP network with Pro: Centric Direct, LG’s content management software. Pro: Centric Direct offers a Project Editor, along with customizable widgets and three types of theme templates (Cinematic-type, Grid-type, Bar-type)* in order to promote branding and provide useful information for guests. Its interactive features will impress guests by elevating their in-room experience. Plus, for hoteliers, not only does it offer efficient content production and management, but it also maximizes advertisement effectiveness, which contributes to improving the hotel brand. \n \nULTRA Slim \nULTRA Slim reduces the thickness of a TV innovatively. This ULTRA Slim design provides excellent space efficiency and adds a modern aesthetic to your hotel rooms. \n \nFloating Screen \nThe Floating Screen design with the frameless panel brings guests immersive viewing experience while the TV seamlessly blends into the décor